job description
Join Vice Cosmetics Group Inc. as our Influencer & Partnerships Lead and drive the future of beauty and lifestyle marketing in Baliâs vibrant digital landscape. In this dynamic role, youâll spearhead our influencer collaborations, strategic partnerships, and community engagement initiatives to elevate brand awareness, foster meaningful connections, and accelerate business growth.
Based in the heart of Baliâs creative hubâCangguâyouâll work with a passionate team to craft data-driven campaigns that resonate with our audience. From identifying and nurturing relationships with top-tier influencers to negotiating high-impact partnerships, your expertise will shape how Vice Cosmetics engages with its community across digital and offline channels.
This is a unique opportunity for a visionary marketer to merge creativity with strategy, leveraging Baliâs thriving influencer ecosystem to position Vice Cosmetics as a leader in the beauty industry. If you thrive in a fast-paced environment and have a knack for building authentic connections, weâd love to hear from you.
Responsibility
- Develop and execute a comprehensive influencer marketing strategy aligned with brand goals, targeting micro, macro, and celebrity influencers in the beauty and lifestyle space.
- Identify, negotiate, and manage partnerships with influencers, brands, and media outlets to amplify reach and engagement.
- Oversee PR and community initiatives, including events, collaborations, and social media activations to strengthen brand loyalty.
- Monitor and analyze campaign performance using KPIs (engagement rates, ROI, conversions) and adjust strategies for continuous improvement.
- Build and maintain a database of influencers and partners, ensuring alignment with Vice Cosmeticsâ values and aesthetic.
- Collaborate with cross-functional teams (creative, product, sales) to ensure cohesive messaging and campaign execution.
- Stay ahead of industry trends in influencer marketing, social media, and digital PR to keep Vice Cosmetics at the forefront of innovation.
- Manage budgets, contracts, and deliverables for all influencer and partnership activities, ensuring cost-effectiveness and compliance.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field. Masterâs degree is a plus.
- Minimum 5 years of experience in influencer marketing, partnerships, or PR, preferably in the beauty, fashion, or lifestyle industry.
- Proven track record of successful influencer campaigns with measurable impact on brand growth and engagement.
- Strong negotiation and relationship-building skills with influencers, agencies, and brand partners.
- Proficiency in social media platforms (Instagram, TikTok, YouTube) and analytics tools (Google Analytics, Hootsuite, etc.).
- Excellent communication and project management skills, with the ability to juggle multiple campaigns and deadlines.
- Creative thinker with a data-driven mindsetâable to blend intuition with analytics to optimize performance.
- Based in or willing to relocate to Bali, Indonesia. Fluency in English is required; Indonesian language skills are a plus.