job description
Join Field Catering & Supplies Pte Ltd as a Digital Marketing Executive in the vibrant heart of Bali! We are seeking a dynamic and creative professional to spearhead our digital and traditional marketing initiatives, driving brand awareness, engagement, and growth across multiple channels.
In this role, you will develop and execute data-driven marketing campaigns, leverage cutting-edge digital tools, and collaborate with cross-functional teams to deliver impactful results. Whether you're optimizing SEO strategies, crafting compelling content, or analyzing performance metrics, your expertise will shape the future of our brand in a competitive market.
Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll enjoy a dynamic work environment that blends innovation with the island’s unique culture. If you’re passionate about digital marketing and eager to make a tangible impact, this is your opportunity to thrive in a role that values creativity, strategy, and results.
Responsibility
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email, and content marketing) to drive brand visibility and lead generation.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn) with a focus on ROI and conversion rates.
- Create and curate engaging content (blogs, videos, graphics, and social posts) aligned with brand voice and audience preferences.
- Monitor and analyze KPIs and performance metrics (traffic, engagement, CTR, conversions) using tools like Google Analytics, SEMrush, or HubSpot.
- Collaborate with sales, design, and product teams to ensure consistent messaging and campaign alignment across all touchpoints.
- Conduct market research and competitor analysis to identify trends, opportunities, and gaps in the digital landscape.
- Implement SEO best practices to improve organic search rankings and website authority.
- Stay updated on emerging digital marketing trends and recommend innovative strategies to enhance campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience will also be considered.
- Proven 2+ years of experience in digital marketing, with a portfolio showcasing successful campaigns.
- Proficiency in SEO/SEM tools (Google Ads, SEMrush, Ahrefs) and social media platforms (Meta, LinkedIn, Instagram).
- Strong analytical skills with experience in data-driven decision-making (Google Analytics, Data Studio).
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative mindset with the ability to develop compelling content and visual storytelling.
- Experience with CRM and marketing automation tools (HubSpot, Mailchimp, Salesforce) is advantageous.
- Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.