job description
Join Marie France Bodyline International as a Content Strategist and shape the future of our brand's digital presence. We're seeking a dynamic professional who blends business acumen with creative thinking to drive engaging content strategies across multiple platforms. Based in the vibrant hub of Canggu, Bali, you'll collaborate with cross-functional teams to develop compelling narratives that resonate with our global audience.
This role offers the unique opportunity to work in a fast-paced, innovative environment where your ideas will directly impact brand growth and customer engagement. Whether you're crafting data-driven content plans or optimizing digital campaigns, your work will be at the heart of our marketing success.
If you're passionate about storytelling, analytics, and creating meaningful connections through content, we'd love to hear from you. Apply now to become part of a team that values creativity, strategy, and measurable results.
Responsibility
- Develop and execute a comprehensive content strategy aligned with business goals and brand voice.
- Lead content creation across digital platforms, including websites, social media, and email campaigns.
- Conduct audience research and analyze performance metrics to refine content strategies.
- Collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
- Optimize content for SEO and user engagement, leveraging data-driven insights.
- Manage editorial calendars and workflows to ensure timely delivery of high-quality content.
- Stay ahead of industry trends and competitor strategies to innovate content approaches.
- Monitor and report on content performance, providing actionable recommendations for improvement.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) in content strategy, digital marketing, or a similar role.
- Strong portfolio showcasing successful content campaigns and strategic thinking.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and content management systems.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Experience with social media platforms and digital marketing trends.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Strong project management skills and the ability to meet deadlines in a fast-paced environment.