job description
Join PT TORRAS INNOVATION DEVELOPMENT as a Content Specialist and become the voice of our brand in Bali’s thriving digital landscape. We’re seeking a creative and strategic thinker with a passion for storytelling, digital content, and audience engagement to craft compelling narratives that resonate with our target markets.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to develop high-impact content across multiple platforms—from social media and blogs to video scripts and email campaigns. Your expertise will drive brand awareness, foster community growth, and convert audiences into loyal customers.
If you thrive in a dynamic environment, love data-driven content strategies, and have a knack for turning ideas into engaging digital experiences, this is your opportunity to make a lasting impact in a forward-thinking company.
Responsibility
- Develop and execute a content strategy aligned with brand goals, including editorial calendars, tone of voice, and platform-specific approaches.
- Create, edit, and optimize high-quality content (articles, social media posts, videos, infographics) for SEO and audience engagement.
- Collaborate with marketing, design, and product teams to ensure content consistency and alignment with campaigns.
- Monitor content performance using analytics tools (Google Analytics, social insights) and adjust strategies based on KPIs.
- Stay ahead of industry trends and competitor content to identify opportunities for innovation.
- Manage content distribution across channels, including scheduling, publishing, and community interaction.
- Conduct keyword research and implement SEO best practices to improve organic reach and visibility.
- Produce multimedia content (e.g., short-form videos, reels, carousels) to enhance storytelling and engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (2+ years) as a Content Specialist, Copywriter, or Digital Marketer.
- Exceptional writing and editing skills in English (native or fluent proficiency).
- Strong understanding of SEO principles, content marketing, and social media algorithms.
- Proficiency in content management systems (CMS) (e.g., WordPress) and analytics tools (Google Analytics, SEMrush).
- Experience with graphic design tools (Canva, Adobe Suite) or video editing (Premiere Pro, CapCut) is a plus.
- Creative mindset with the ability to adapt content for diverse audiences and platforms.
- Strong project management and organizational skills to meet deadlines in a fast-paced environment.