job description
Join PT. MITRA BUNTARI SEJAHTERA as a Social Media Specialist and drive the digital presence of our dynamic F&B and lifestyle brands in Bali’s vibrant market. Based in the creative hub of Canggu, you’ll craft compelling content, engage communities, and leverage trends to elevate brand storytelling across platforms.
This role is perfect for a creative, data-driven professional passionate about social media strategy, content production, and building meaningful connections with audiences. You’ll collaborate with cross-functional teams to develop campaigns that resonate with Bali’s diverse, lifestyle-focused audience while staying ahead of industry trends.
If you thrive in a fast-paced environment and have a knack for turning insights into engaging content, we’d love to hear from you. Help us shape the narrative of our brands in one of the world’s most exciting markets.
Responsibility
- Develop and execute data-driven social media strategies to increase brand awareness, engagement, and conversions for F&B and lifestyle brands.
- Create, curate, and manage high-quality content (photos, videos, reels, stories) aligned with brand identity and campaign goals.
- Monitor and analyze performance metrics (reach, engagement, ROI) using tools like Meta Business Suite, Google Analytics, and social listening platforms.
- Engage with online communities by responding to comments, messages, and reviews in a timely and brand-consistent manner.
- Identify and capitalize on emerging trends, hashtags, and viral opportunities to keep content fresh and relevant.
- Collaborate with influencers, photographers, and videographers to produce authentic, shareable content.
- Plan and execute paid social media campaigns, including budget allocation, audience targeting, and A/B testing.
- Provide monthly reports on KPIs, insights, and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2 years of experience in social media management, preferably in F&B, hospitality, or lifestyle industries.
- Proven track record of growing social media accounts (Instagram, Facebook, TikTok, LinkedIn) with measurable results.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut) and scheduling platforms (Hootsuite, Buffer, Later).
- Strong copywriting and storytelling skills with an eye for visual aesthetics.
- Familiarity with SEO best practices and basic graphic design principles.
- Excellent English communication skills (written and verbal); Indonesian language is a plus.
- Creative, detail-oriented, and able to work under tight deadlines in a dynamic environment.