job description
Join PT. Permata Azzuri Sehat, Bali’s premier wellness brand, as our Social Media Specialist and become the voice of our digital community! This is an exciting opportunity to shape our online presence in Bali’s most vibrant locations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
As a key member of our marketing team, you’ll craft compelling content that resonates with both local and international audiences, driving engagement and brand loyalty. Bali’s thriving wellness scene offers a unique backdrop for creativity, and we’re looking for someone who can blend strategic thinking with a passion for storytelling.
This contract role is perfect for a dynamic professional who thrives in a fast-paced environment and wants to make a real impact. You’ll collaborate with cross-functional teams to amplify our brand’s reach, from Instagram reels to influencer partnerships, all while enjoying the beauty and culture of Bali.
If you’re a social media savvy individual with a knack for trends and a love for wellness, we’d love to hear from you. Let’s create something extraordinary together!
Responsibility
- Develop and execute a data-driven social media strategy to increase brand awareness and engagement across platforms like Instagram, Facebook, TikTok, and LinkedIn.
- Create, curate, and schedule high-quality, visually appealing content (graphics, videos, captions) that aligns with our brand voice and resonates with our target audience.
- Monitor and analyze social media performance metrics (e.g., reach, engagement, conversions) and adjust strategies to optimize results.
- Collaborate with influencers, wellness experts, and local partners to amplify our brand’s presence in Bali’s wellness community.
- Manage community engagement, including responding to comments, messages, and reviews in a timely and professional manner.
- Stay up-to-date with social media trends, algorithm changes, and best practices to ensure our content remains relevant and competitive.
- Work closely with the marketing team to align social media efforts with campaigns, promotions, and events across Bali.
- Assist in the planning and execution of social media campaigns for product launches, wellness retreats, and special initiatives.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Content Creator, or similar role, preferably in the wellness, hospitality, or lifestyle industry.
- Strong portfolio showcasing successful social media campaigns, content creation, and community management.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
- Excellent written and verbal communication skills in English; fluency in Bahasa Indonesia is a plus.
- Creative mindset with a keen eye for visual storytelling and trend-spotting.
- Ability to work independently and collaboratively in a remote or hybrid setting, with a strong sense of accountability.
- Experience with influencer marketing, paid social advertising, and SEO is highly desirable.
- Passion for wellness, holistic health, or Bali’s culture is a major advantage.