job description
Join Sendang Mitra Pesona as a Social Media Specialist and take the lead in shaping our brandâs digital presence in the vibrant heart of Bali. This role is perfect for a creative, data-driven professional passionate about leveraging social media to drive engagement, brand awareness, and business growth.
Based in Badung, youâll work in a dynamic environment where innovation meets tradition. Your mission will be to craft compelling content, manage multi-platform campaigns, and analyze performance metrics to refine our strategy. Whether youâre a seasoned marketer or an ambitious rising star, this opportunity offers the chance to make a tangible impact in a fast-paced, collaborative setting.
Weâre looking for someone who thrives on storytelling, understands the nuances of digital trends, and can turn insights into action. If youâre ready to elevate a brandâs voice and connect with audiences in meaningful ways, weâd love to hear from you.
Responsibility
- Develop and execute a comprehensive social media strategy aligned with brand goals, focusing on platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Create, curate, and schedule high-quality, engaging content (posts, stories, reels, videos) that resonates with our target audience.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, and Hootsuite to optimize campaigns.
- Engage with followers, respond to comments/messages, and foster a loyal online community to enhance brand reputation.
- Collaborate with cross-functional teams (marketing, design, sales) to ensure consistent branding and messaging across all channels.
- Stay ahead of digital trends, algorithm changes, and competitor activities to identify new opportunities for growth.
- Manage paid social media campaigns, including budget allocation, A/B testing, and ROI tracking to maximize reach and conversions.
- Produce monthly reports with key metrics, insights, and recommendations for continuous improvement.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Proven experience (2+ years) as a Social Media Specialist, Digital Marketer, or similar role, with a portfolio of successful campaigns.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite, Canva, Adobe Creative Suite).
- Strong copywriting and content creation skills, with an eye for visual storytelling and brand consistency.
- Analytical mindset with experience in data-driven decision-making (e.g., interpreting engagement rates, conversion metrics).
- Familiarity with SEO principles and how they integrate with social media strategies.
- Excellent communication and collaboration skills to work with internal and external stakeholders.
- Passion for digital trends, pop culture, and the ability to adapt quickly to new platforms and technologies.