job description
Join Combiphar, a leading name in Indonesia’s Consumer Health industry, as a Trade Marketing Manager specializing in Independent Pharmacy channels. This is a unique opportunity to shape brand visibility, drive sales growth, and execute high-impact marketing campaigns across Bali’s dynamic healthcare market.
In this strategic role, you will collaborate with cross-functional teams to develop data-driven trade marketing strategies, optimize in-store promotions, and strengthen partnerships with independent pharmacies. Your expertise will directly influence product positioning, customer engagement, and revenue growth in a fast-paced, competitive sector.
Based in Bali’s vibrant business hubs (Canggu, Ubud, Denpasar, or surrounding areas), you’ll leverage your deep understanding of the Consumer Health landscape to create tailored solutions that resonate with local pharmacies and end consumers. If you’re a results-oriented marketer with a passion for healthcare and a knack for trade activation, this role offers the platform to make a tangible impact.
Responsibility
- Develop and execute trade marketing strategies to enhance brand presence and sales in independent pharmacy channels across Bali.
- Design and implement in-store promotions, merchandising, and visual marketing to maximize product visibility and conversion.
- Collaborate with sales, product, and brand teams to align trade activities with overarching marketing and business objectives.
- Conduct market and competitor analysis to identify trends, opportunities, and gaps in the independent pharmacy segment.
- Manage trade budgets, ROI tracking, and performance metrics to ensure cost-effective and high-impact campaigns.
- Build and maintain strong relationships with key pharmacy partners, distributors, and retailers to drive mutual growth.
- Create training materials and tools to empower pharmacy staff in promoting Consumer Health products effectively.
- Monitor and report on KPIs (e.g., sell-in/sell-out, market share, promotion effectiveness) and recommend data-driven improvements.
Qualifications
- Bachelor’s degree in Marketing, Business, Pharmacy, or related fields; MBA or advanced degree is a plus.
- Minimum 5 years of experience in trade marketing, preferably in the Consumer Health, Pharmaceutical, or FMCG industries.
- Proven track record in managing independent pharmacy or retail channels with measurable sales growth.
- Strong analytical and strategic thinking skills, with proficiency in data tools (e.g., Excel, Power BI, or CRM systems).
- Excellent communication, negotiation, and stakeholder management abilities.
- Experience in budget planning, campaign execution, and performance analysis.
- Familiarity with Indonesian healthcare regulations and pharmacy operations is highly advantageous.
- Fluency in English and Indonesian; ability to work in Bali or relocate as needed.