job description
Join Foodpanda as our Head of Performance Marketing and lead our regional marketing strategy in one of Southeast Asia's most dynamic markets. Based in beautiful Bali, you'll drive customer acquisition, optimize digital campaigns, and scale our performance marketing efforts across multiple channels.
We're looking for a data-driven leader with a passion for digital marketing, a track record of scaling high-performance teams, and the ability to thrive in a fast-paced, results-oriented environment. If you're ready to make an impact in the food delivery and e-commerce space while enjoying Bali's vibrant lifestyle, this is your opportunity.
As part of our regional team, you'll collaborate with cross-functional stakeholders to develop innovative marketing strategies, leverage cutting-edge tools, and drive measurable business growth. This role offers the perfect blend of professional challenge and work-life balance in a tropical paradise.
Responsibility
- Develop and execute a comprehensive performance marketing strategy across paid search, social, display, and affiliate channels
- Lead a high-performing team of digital marketers, providing mentorship and fostering professional growth
- Optimize marketing spend across channels to maximize ROI and customer acquisition
- Analyze campaign performance data to identify trends, insights, and optimization opportunities
- Collaborate with product, tech, and creative teams to enhance user acquisition and retention
- Stay ahead of industry trends and emerging digital marketing technologies
- Manage relationships with external agencies and marketing partners
- Present performance reports and strategic recommendations to senior leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of experience in performance marketing, with at least 3 years in a leadership role
- Proven track record of scaling digital marketing campaigns in a high-growth environment
- Expertise in Google Ads, Meta Ads, programmatic advertising, and marketing analytics tools
- Strong analytical skills with experience in data-driven decision making
- Excellent leadership and team management capabilities
- Experience in the food delivery, e-commerce, or tech industry is a plus
- Fluency in English; additional Southeast Asian languages are advantageous