job description
Are you a data-driven marketer with a passion for crafting high-impact paid media campaigns? Gladex Travel And Tours Corp is expanding its digital marketing team in Bali, Indonesia, and we’re looking for a Paid Media Campaign Specialist to accelerate our customer acquisition and brand growth.
In this dynamic role, you’ll design, execute, and optimize multi-channel paid advertising strategies across platforms like Google Ads, Meta, and LinkedIn. Your expertise will directly influence our ROI, lead generation, and market expansion in the competitive travel and tourism industry.
Join a forward-thinking company where your analytical skills and creative flair will shape the future of our digital presence. Whether you’re refining audience targeting, A/B testing ad creatives, or leveraging performance insights, your work will drive measurable business impact.
Note: This role is based in Bali, offering a vibrant work environment with opportunities for professional growth in a global market.
Responsibility
- Develop, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms to meet KPIs (CPA, CTR, ROAS).
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
- Create and test high-converting ad copy, landing pages, and visual assets tailored to travel industry audiences.
- Monitor campaign performance using Google Analytics, GA4, and third-party tools, providing actionable insights and reports.
- Collaborate with the marketing team to align paid media efforts with SEO, content, and email marketing initiatives.
- Manage budget allocation and bidding strategies to maximize cost efficiency and scalability.
- Stay updated on industry trends, algorithm changes, and emerging platforms to innovate campaign approaches.
- Track and report on lead quality, conversion rates, and customer acquisition costs to stakeholders.
Qualifications
- 3+ years of experience in paid media management, preferably in travel, tourism, or e-commerce.
- Proven track record of scaling campaigns with measurable ROI improvements.
- Expertise in Google Ads (Search, Display, Video), Meta Ads Manager, and LinkedIn Ads.
- Proficiency in Google Analytics 4, Tag Manager, and data visualization tools (e.g., Data Studio, Tableau).
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent written and verbal communication skills in English.
- Experience with A/B testing, pixel implementation, and attribution modeling.
- Ability to work in a fast-paced, collaborative environment with cross-functional teams.