job description
Are you a creative storyteller with a passion for travel and social media? Peponi Travel (PT Aku Bisa Liburan) is looking for a dynamic Social Media Officer to join our team in Bali! If you thrive on crafting engaging content that inspires wanderlust and connects with audiences, this is your chance to turn your passion into a career.
As our Social Media Officer, youâll play a key role in shaping our brandâs digital presence, driving engagement, and helping travelers discover the beauty of Indonesia. Youâll work in a vibrant, collaborative environment where creativity is celebrated, and your ideas can make a real impact.
Based in the heart of Baliâs most exciting destinationsâfrom the digital nomad hub of Canggu to the cultural richness of Ubudâyouâll have the opportunity to blend work with inspiration. Whether youâre capturing the perfect sunset shot or crafting a viral campaign, your work will inspire thousands to explore the world.
If youâre ready to take your social media skills to the next level and be part of a team that values innovation and adventure, weâd love to hear from you!
Responsibility
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and follower growth across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Create high-quality, visually compelling content (photos, videos, reels, stories) that aligns with our brand voice and resonates with our target audience.
- Manage and curate a content calendar, ensuring consistent posting schedules and timely responses to audience interactions.
- Monitor social media trends, analytics, and performance metrics to refine strategies and report on ROI.
- Collaborate with influencers, travel bloggers, and partners to amplify our reach and drive user-generated content.
- Assist in planning and executing digital marketing campaigns, including promotions, giveaways, and paid social advertisements.
- Stay updated on travel industry trends and competitor activities to identify opportunities for innovation.
- Work closely with the marketing and sales teams to align social media efforts with broader business goals.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (1-3 years) in social media management, preferably in the travel, hospitality, or lifestyle industry.
- Strong portfolio showcasing creative content creation, copywriting, and campaign management.
- Proficiency in social media platforms (Instagram, Facebook, TikTok, LinkedIn) and tools like Canva, Adobe Creative Suite, or CapCut.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Analytical mindset with the ability to interpret data and adjust strategies based on performance insights.
- Passion for travel, storytelling, and a deep understanding of digital trends.
- Ability to work independently, multitask, and meet deadlines in a fast-paced environment.