job description
Join Instyle Newgem Cosmetic Corporation as a Social Media Manager and take the lead in elevating our brandâs digital presence in the competitive beauty and cosmetics market. Based in the vibrant hub of Canggu, Bali, youâll craft compelling content, engage with our audience, and drive revenue through strategic marketplace operations.
This role is perfect for a creative, data-driven professional who thrives in a fast-paced environment. Youâll develop and execute social media strategies that align with our brand identity, boost engagement, and convert followers into loyal customers. With a focus on platforms like Instagram, TikTok, and Facebook, youâll leverage analytics to refine campaigns and maximize ROI.
At Instyle Newgem, we empower our team to innovate and make an impact. If youâre passionate about beauty trends, digital marketing, and building a community around a brand you believe in, weâd love to hear from you.
Responsibility
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and sales.
- Create, curate, and schedule high-quality, on-brand content (photos, videos, reels, stories) across all social platforms.
- Manage and optimize marketplace operations (e.g., Shopee, Lazada, TikTok Shop) to drive revenue and customer acquisition.
- Monitor social media trends, competitor activity, and audience insights to refine strategies and content.
- Engage with followers, respond to comments/DMs, and foster a loyal online community.
- Collaborate with influencers, brand ambassadors, and cross-functional teams (e.g., marketing, product) to amplify reach.
- Track KPIs (e.g., engagement rate, follower growth, conversion rates) and provide regular performance reports.
- Stay updated on platform algorithm changes and emerging digital marketing tools.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in social media management, preferably in the beauty, cosmetics, or e-commerce industry.
- Proven track record of growing social media accounts and driving sales through digital channels.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) and social media management platforms (e.g., Hootsuite, Buffer).
- Strong copywriting and storytelling skills with a keen eye for visual aesthetics.
- Analytical mindset with experience using Google Analytics, Meta Business Suite, or similar tools.
- Excellent communication and collaboration skills to work with global and local teams.
- Passion for beauty trends, skincare, and cosmetics is a plus.