job description
Join Paph Travel and Tours, a dynamic and innovative travel company, as our Social Media Manager and become the driving force behind our brandâs digital presence in Bali and beyond. In this role, youâll craft compelling content, develop data-driven strategies, and engage with our global audience to elevate our brand visibility and foster meaningful connections. If youâre passionate about travel, storytelling, and social media, this is your opportunity to merge creativity with strategy in one of the worldâs most vibrant destinations.
As the Social Media Manager, youâll collaborate closely with our marketing team to create and execute campaigns that resonate with travelers, influencers, and industry partners. From Instagram reels to Facebook ads, youâll leverage your expertise to grow our following, boost engagement, and drive conversions. This role is perfect for a self-starter who thrives in a fast-paced, remote-friendly environment and is eager to make an impact in the travel industry.
Bali isnât just a workplaceâitâs an inspiration. Whether youâre based in Canggu, Ubud, Denpasar, or Kuta, youâll have the flexibility to work remotely while enjoying the islandâs unique culture, stunning landscapes, and thriving digital nomad community. If youâre ready to take your social media career to the next level while living in paradise, weâd love to hear from you!
Responsibility
- Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement, and lead generation across platforms like Instagram, Facebook, TikTok, and LinkedIn.
- Create, curate, and schedule high-quality, visually appealing content (posts, stories, reels, videos) that aligns with our brand voice and resonates with our target audience.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, and Hootsuite to optimize campaigns and report on KPIs.
- Collaborate with the marketing team to align social media efforts with broader campaigns, promotions, and events.
- Engage with followers, influencers, and industry partners to build a loyal community and foster brand advocacy.
- Stay updated on social media trends, algorithm changes, and best practices to ensure our strategy remains innovative and competitive.
- Manage social media advertising budgets, including paid campaigns, to maximize ROI and reach.
- Coordinate with content creators, photographers, and videographers to produce assets that elevate our brand storytelling.
Qualifications
- Proven experience (3+ years) as a Social Media Manager or similar role, preferably in the travel, hospitality, or lifestyle industries.
- Strong portfolio showcasing successful social media campaigns, content creation, and community management.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Excellent written and verbal communication skills in English; additional languages are a plus.
- Creative mindset with a keen eye for design, trends, and storytelling.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Familiarity with SEO best practices and how they integrate with social media strategies.
- Passion for travel and a deep understanding of the digital nomad and expat communities in Bali.