job description
Join EO Executive Optical as our E-commerce Live & Content Specialist and become the driving force behind our digital brand presence. In this dynamic role, youâll blend creativity with strategy to engage audiences in real time, turning live interactions into conversions and brand loyalty. Based in the vibrant locales of Bali, youâll work in a collaborative environment where innovation meets eyewear excellence.
As the bridge between our products and online customers, youâll craft compelling live shopping experiences, manage content that resonates, and analyze performance to refine our approach. If youâre passionate about e-commerce trends, storytelling, and creating seamless digital journeys, this is your opportunity to shine in a role thatâs as stylish as our frames.
At EO Executive Optical, we value creativity, adaptability, and a customer-first mindset. Youâll have the tools and freedom to experiment, iterate, and elevate our online presenceâall while enjoying the inspiring backdrop of Baliâs most iconic destinations.
Responsibility
- Host and produce engaging live shopping sessions on e-commerce platforms, showcasing products with enthusiasm and expertise.
- Develop and execute a content calendar for live streams, social media, and website updates aligned with marketing campaigns.
- Collaborate with the marketing team to create scripts, visuals, and promotional materials that highlight product features and benefits.
- Monitor live session analytics (viewership, engagement, conversion rates) and provide data-driven recommendations for improvement.
- Manage real-time customer interactions during live streams, addressing questions and objections to drive sales.
- Curate user-generated content (reviews, testimonials) and integrate it into live sessions to build trust and authenticity.
- Stay ahead of e-commerce trends, platform updates, and competitor strategies to keep our approach innovative.
- Coordinate with inventory and logistics teams to ensure featured products are in stock and promotions are accurately reflected.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in live streaming, content creation, or e-commerce marketing, preferably in retail or fashion.
- Strong on-camera presence with excellent verbal communication and improvisation skills.
- Proficiency in content management systems (CMS), live streaming tools (e.g., Facebook Live, TikTok Shop, Instagram Live), and basic video editing software.
- Analytical mindset with the ability to interpret performance metrics and adjust strategies accordingly.
- Creative thinker with a knack for storytelling and visual merchandising in a digital context.
- Familiarity with SEO best practices and social media algorithms to maximize reach and engagement.
- Ability to work flexible hours, including evenings or weekends, to align with peak live shopping times.