job description
Join Max Auto Indonesia as a Senior Digital Marketing Specialist in the vibrant heart of Bali! This is a unique opportunity to drive innovative digital strategies for a leading automotive company while enjoying the dynamic work-life balance of Bali’s most sought-after locations, including Canggu, Ubud, and Denpasar.
In this role, you will lead high-impact digital campaigns, optimize performance across multiple channels, and leverage data-driven insights to elevate brand visibility and customer engagement. Whether you're a seasoned marketer or a creative strategist, this position offers the chance to make a tangible impact in a fast-paced, results-oriented environment.
Max Auto Indonesia is committed to fostering a culture of innovation, collaboration, and growth. As part of our team, you’ll work with cutting-edge tools and technologies to shape the future of automotive marketing in Indonesia.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and lead generation.
- Manage and optimize paid advertising campaigns across Google Ads, Meta, and other platforms to maximize ROI.
- Oversee SEO/SEM initiatives to improve organic search rankings and drive targeted traffic.
- Create and curate engaging content for social media, blogs, and email marketing to boost audience engagement.
- Analyze performance metrics using tools like Google Analytics and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Manage the company’s online reputation and ensure consistent brand messaging across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record in automotive or B2C industries.
- Strong expertise in SEO, SEM, PPC, and social media marketing.
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.
- Excellent analytical, communication, and project management skills.
- Experience with content creation, copywriting, and A/B testing.
- Ability to work independently and in a team, with a results-driven mindset.
- Familiarity with CRM systems and marketing automation tools is a plus.