job description
Join Waterskin, a dynamic and innovative brand, as our Social Media & Content Specialist and become the driving force behind our digital presence on TikTok and Instagram. In this role, youâll have the creative freedom to shape our brandâs voice, engage our audience, and grow our community through compelling content and strategic campaigns. If youâre passionate about social media, thrive in a fast-paced environment, and love turning ideas into viral-worthy content, this is the perfect opportunity for you.
As part of our marketing team, youâll collaborate with cross-functional teams to develop and execute content strategies that align with our brandâs vision and business goals. From brainstorming creative concepts to analyzing performance metrics, youâll play a key role in elevating our brandâs digital footprint in Baliâs vibrant market. Whether youâre crafting engaging captions, designing eye-catching visuals, or optimizing content for maximum reach, your work will directly impact our brandâs growth and engagement.
Baliâs thriving digital nomad and creative community makes it the ideal location for this role. Enjoy a flexible work environment, opportunities for professional growth, and the chance to work with a brand that values creativity, innovation, and authenticity. If youâre ready to take your social media expertise to the next level, weâd love to hear from you!
Responsibility
- Develop and execute creative content strategies for TikTok and Instagram to drive brand awareness, engagement, and growth.
- Create, curate, and publish high-quality content, including videos, images, stories, and reels, that aligns with brand guidelines and resonates with our target audience.
- Monitor and analyze social media performance metrics (e.g., engagement rates, follower growth, reach) to optimize content and strategy.
- Collaborate with the marketing team to align social media efforts with broader campaigns, promotions, and brand initiatives.
- Engage with our online community by responding to comments, messages, and mentions to foster a loyal and interactive audience.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our content remains fresh, relevant, and competitive.
- Work with influencers, creators, and partners to amplify our brandâs reach and credibility on social media.
- Assist in the planning and execution of social media campaigns, including paid promotions, giveaways, and collaborations.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Content Creator, or similar role, with a strong portfolio showcasing successful campaigns and content.
- Expertise in TikTok and Instagram, including deep knowledge of platform algorithms, trends, and best practices for organic and paid content.
- Strong creative skills, including the ability to conceptualize and produce engaging visual and written content (e.g., videos, graphics, captions).
- Proficiency in social media management tools (e.g., Meta Business Suite, TikTok Creator Tools, Canva, Adobe Creative Suite) and analytics platforms (e.g., Google Analytics, Instagram Insights).
- Excellent written and verbal communication skills in English, with the ability to craft compelling narratives and adapt tone for different audiences.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Self-motivated, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment.
- Experience working with brands in the lifestyle, wellness, or sustainability sectors is a plus.