job description
Are you a data-driven marketer with a passion for crafting high-impact paid media campaigns? Gladex Travel And Tours Corp is expanding its dynamic marketing team and seeking a Paid Media Campaign Specialist to drive customer acquisition and brand growth in the vibrant travel and tourism industry.
In this role, you will develop, execute, and optimize paid advertising strategies across multiple platforms, including Google Ads, Meta (Facebook & Instagram), and other digital channels. Your expertise will directly contribute to increasing lead generation, conversions, and revenue for our expanding business.
Based in the picturesque locales of Bali, this is a unique opportunity to blend your professional skills with an inspiring work environment. If you thrive in a fast-paced, results-oriented setting and have a knack for turning data into actionable insights, we’d love to hear from you!
Responsibility
- Design, launch, and manage paid media campaigns across Google Ads, Meta, and other relevant platforms to achieve KPIs.
- Conduct keyword research, audience targeting, and A/B testing to optimize ad performance and ROI.
- Monitor campaign metrics (CTR, CPC, conversion rates) and provide data-driven recommendations for improvement.
- Collaborate with the marketing team to align paid media strategies with broader digital marketing initiatives.
- Create compelling ad copy and visuals that resonate with target audiences in the travel and tourism sector.
- Manage budgets efficiently, ensuring maximum return on ad spend (ROAS).
- Stay updated on industry trends, platform algorithm changes, and emerging paid media opportunities.
- Generate regular reports on campaign performance and present insights to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- Proven experience (2+ years) managing paid media campaigns, preferably in the travel, hospitality, or e-commerce industries.
- Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent written and verbal communication skills for crafting persuasive ad copy.
- Experience with bid management tools and marketing automation platforms is a plus.
- Creative thinker with a problem-solving mindset and attention to detail.
- Ability to work independently and collaboratively in a remote or hybrid setting.