job description
Join Anytime Fitness as a Marketing Executive and play a pivotal role in shaping our brand’s presence in Bali’s vibrant fitness and wellness community. This is a unique opportunity to blend creativity with strategy, driving impactful campaigns that resonate with our diverse audience. You’ll lead digital and traditional marketing initiatives, from social media storytelling to event activation, ensuring our brand stands out in a competitive market.
Based in Bali’s most dynamic locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with a passionate team to elevate member engagement, attract new clients, and amplify our mission of making fitness accessible anytime, anywhere. Your work will directly contribute to revenue growth, community building, and the expansion of our global brand in Southeast Asia’s most sought-after destinations.
If you’re a results-driven marketer with a flair for innovation and a passion for health and wellness, we’d love to hear from you. Let’s create campaigns that inspire, connect, and convert!
Responsibility
- Campaign Strategy & Execution: Develop and implement integrated marketing campaigns (digital, social, email, and offline) to drive member acquisition and retention.
- Social Media Management: Curate engaging content, manage community interactions, and optimize performance across platforms (Instagram, Facebook, LinkedIn, TikTok).
- Brand Awareness: Strengthen Anytime Fitness’s local and regional brand presence through PR, partnerships, and influencer collaborations.
- Event Coordination: Plan and execute fitness challenges, open houses, and member appreciation events to boost engagement.
- Analytics & Reporting: Track KPIs (ROI, CTR, conversion rates) and provide data-driven insights to refine strategies.
- Content Creation: Produce high-quality visual and written content (blogs, videos, ads) aligned with brand guidelines.
- Sales Support: Collaborate with sales teams to develop promotional materials and conversion-focused initiatives.
- Market Research: Monitor industry trends, competitor activity, and member feedback to identify opportunities.
Qualifications
- Experience: 2+ years in marketing, digital marketing, or brand management (fitness/wellness industry is a plus).
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Digital Savvy: Proficiency in social media platforms, Google Analytics, SEO/SEM, and email marketing tools (e.g., Mailchimp).
- Creative Skills: Strong copywriting, graphic design (Canva/Adobe Suite), and video editing capabilities.
- Analytical Mindset: Ability to interpret data and adjust strategies for maximum impact.
- Communication: Excellent English proficiency (written and verbal) with persuasive storytelling skills.
- Collaboration: Team player with cross-functional coordination experience (sales, operations, etc.).
- Adaptability: Thrives in fast-paced environments with a proactive, solution-oriented approach.