job description
Join our dynamic team as a Social Media & Content Specialist in the heart of Bali, Indonesia! We are an equal opportunity employer that celebrates diversity and is committed to fostering an inclusive, creative, and collaborative work environment. In this role, you will be the voice of our brand, crafting compelling content and managing our social media presence to engage audiences, drive brand awareness, and boost digital growth.
Bali’s vibrant culture and thriving digital nomad community provide the perfect backdrop for innovative marketing strategies. Whether you're developing captivating campaigns, analyzing performance metrics, or collaborating with influencers, your work will shape how the world sees our brand. If you’re passionate about storytelling, trends, and data-driven content, this is your opportunity to make an impact in a fast-paced, creative setting.
Responsibility
- Develop and execute a data-driven social media strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) to increase engagement and brand visibility.
- Create, curate, and schedule high-quality, on-brand content, including posts, stories, reels, and videos, tailored to target audiences.
- Monitor and analyze social media performance metrics (KPIs, ROI, reach, engagement) and provide actionable insights for optimization.
- Collaborate with influencers, designers, and copywriters to produce cohesive, impactful campaigns.
- Stay ahead of industry trends, algorithm changes, and emerging platforms to keep content fresh and relevant.
- Manage community engagement by responding to comments, messages, and reviews in a timely and professional manner.
- Assist in content calendar planning and ensure consistent brand messaging across all channels.
- Conduct competitor analysis and identify opportunities to differentiate our brand in the market.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
- Proven experience (2+ years) in social media management, content creation, or digital marketing.
- Strong copywriting and editing skills with a keen eye for detail and brand voice consistency.
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite, Canva, CapCut, Adobe Creative Suite).
- Experience with analytics tools (Google Analytics, Meta Insights, etc.) to track and report performance.
- Creative mindset with the ability to adapt to trends and think outside the box.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Familiarity with SEO best practices and content optimization for search and social.