job description
Join Kaley as a Social Media & Content Executive and become the voice of our brand in the digital world! Based in the vibrant heart of Bali, you’ll craft compelling narratives, design eye-catching visuals, and drive engagement across multiple platforms to elevate our online presence.
In this dynamic role, you’ll collaborate with cross-functional teams to develop data-driven content strategies, analyze performance metrics, and stay ahead of digital trends. Whether you’re brainstorming viral campaigns, managing community interactions, or optimizing SEO, your creativity and strategic mindset will shape how the world sees Kaley.
If you’re passionate about storytelling, thrive in fast-paced environments, and love turning ideas into impactful content, this is your chance to make a mark in a growing, innovative company. Bali’s inspiring backdrop and our collaborative culture will fuel your best work yet.
Responsibility
- Develop and execute a data-driven social media strategy across platforms (Instagram, LinkedIn, Facebook, TikTok, etc.) to boost brand awareness and engagement.
- Create, edit, and publish high-quality visual and written content, including posts, stories, reels, and blogs, aligned with brand guidelines.
- Monitor and analyze KPIs (reach, engagement, conversions) using tools like Google Analytics, Meta Insights, or Hootsuite, and adjust strategies accordingly.
- Collaborate with marketing, design, and product teams to ensure consistent messaging and campaign alignment.
- Manage community engagement by responding to comments, messages, and reviews in a timely, brand-appropriate manner.
- Stay updated on digital trends, algorithm changes, and competitor activities to identify opportunities for innovation.
- Optimize content for SEO and accessibility, including keyword research, hashtag strategies, and alt-text implementation.
- Plan and execute paid social media campaigns, including budget management and A/B testing for maximum ROI.
Qualifications
- 2+ years of experience in social media management, content creation, or digital marketing, preferably in a fast-paced industry.
- Proven track record of growing social media accounts with measurable results (portfolio or case studies required).
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) and scheduling platforms (Buffer, Later, Hootsuite).
- Excellent written and verbal communication skills in English; additional languages (e.g., Indonesian, Mandarin) are a plus.
- Strong understanding of SEO principles and how they apply to social media and content marketing.
- Analytical mindset with the ability to interpret data insights and translate them into actionable strategies.
- Creative thinker with a keen eye for visual storytelling and brand consistency.
- Ability to work independently, meet deadlines, and adapt to evolving priorities in a remote or hybrid setting.