job description
Are you a data-driven digital marketer with a passion for crafting high-impact social media and advertising campaigns? Our client, a dynamic and forward-thinking organization, is seeking a Social Media & Digital Advertising Executive to join their team in Bali, Indonesia.
In this role, you will be at the forefront of strategic campaign planning, execution, and optimization, leveraging cutting-edge tools and analytics to drive measurable growth, engagement, and conversions. You’ll work in a fast-paced, creative environment where your expertise in paid social, content strategy, and performance marketing will directly influence business success.
Bali offers a unique blend of work-life balance, vibrant culture, and a thriving digital nomad community, making it an ideal location for professionals who thrive in collaborative and innovative settings. If you’re ready to take your career to the next level while enjoying the tropical paradise of Bali, this is the opportunity for you.
Responsibility
- Develop and execute comprehensive social media strategies across platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, and Google Ads to enhance brand visibility and engagement.
- Plan, create, and optimize paid advertising campaigns, including audience targeting, A/B testing, and budget allocation to maximize ROI.
- Monitor and analyze campaign performance metrics (CTR, CPC, conversion rates, etc.) using tools like Google Analytics, Meta Ads Manager, and other analytics platforms.
- Collaborate with content creators, designers, and copywriters to produce high-quality, conversion-focused ad creatives and social media content.
- Stay ahead of industry trends, algorithm updates, and emerging platforms to ensure campaigns remain competitive and innovative.
- Manage community engagement by responding to comments, messages, and reviews to foster positive brand interactions.
- Prepare and present detailed reports and insights to stakeholders, highlighting key performance indicators and recommendations for improvement.
- Work cross-functionally with sales, product, and marketing teams to align social media efforts with broader business objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Proven 2+ years of experience in social media management, digital advertising, or a similar role, with a strong portfolio of successful campaigns.
- Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and Google Analytics.
- Excellent written and verbal communication skills in English, with the ability to craft compelling ad copy and social media content.
- Strong analytical and data interpretation skills, with experience using data to drive decision-making.
- Creative mindset with a keen eye for design, trends, and user engagement.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
- Familiarity with SEO principles, content marketing, and influencer collaborations is a plus.