job description
Join Myosotis Hairstylist as a Social Media Specialist and immerse yourself in a dynamic, creative, and collaborative work environment in the heart of Bali. This is your chance to shape the digital presence of a growing brand while enjoying the vibrant culture of Canggu, Ubud, or surrounding areas.
As part of our team, you’ll develop and execute innovative social media strategies to engage our audience, drive brand awareness, and fuel business growth. Whether you’re crafting compelling content, analyzing performance metrics, or collaborating with influencers, your work will have a direct impact on our success.
We offer a supportive workspace where creativity thrives, and career development opportunities are abundant. If you’re passionate about social media, beauty, and storytelling, this role is perfect for you.
Responsibility
- Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (Instagram, Facebook, TikTok, etc.).
- Create, curate, and schedule high-quality, on-brand content, including photos, videos, reels, and stories.
- Monitor social media trends and leverage insights to optimize content performance and audience growth.
- Engage with followers, respond to comments/messages, and foster a strong community around the brand.
- Collaborate with influencers, photographers, and videographers to produce authentic and impactful campaigns.
- Track KPIs (engagement rate, follower growth, conversions) and provide regular reports with actionable recommendations.
- Stay updated on industry trends, competitor activities, and platform algorithm changes to refine strategies.
- Assist in planning and executing paid social media advertisements to boost reach and conversions.
Qualifications
- Proven experience (1-3 years) as a Social Media Specialist, Content Creator, or similar role, preferably in the beauty, fashion, or lifestyle industry.
- Strong portfolio showcasing creative content creation and social media management skills.
- Proficiency in social media platforms (Instagram, Facebook, TikTok) and tools like Canva, Adobe Creative Suite, or CapCut.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Creative thinker with a keen eye for aesthetics, trends, and storytelling.
- Ability to work independently, meet deadlines, and adapt to fast-paced environments.
- Familiarity with SEO and basic graphic design principles is advantageous.