job description
Join Sunnies Studios, a leading name in eyewear and lifestyle branding, as we expand our dynamic team in Bali, Indonesia! Weâre seeking a creative and strategic Social Commerce Content Assistant Manager to drive our digital storytelling and elevate our brandâs presence across social platforms.
In this role, youâll be at the heart of content creation, blending artistic vision with data-driven insights to craft compelling narratives that resonate with our audience and convert engagement into sales. From conceptualizing campaigns to optimizing performance, youâll play a pivotal role in shaping how Sunnies Studios connects with customers in the fast-paced world of social commerce.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, youâll collaborate with cross-functional teams to deliver high-impact content that aligns with our brandâs bold, trendsetting identity. If youâre passionate about digital marketing, thrive in a creative environment, and love turning ideas into measurable results, this is your opportunity to shine.
Responsibility
- Develop and execute content strategies for social commerce platforms (e.g., Instagram, TikTok, Facebook Shops) to drive brand awareness and sales.
- Create and oversee high-quality visual and written content, including photos, videos, captions, and UGC (user-generated content) campaigns.
- Collaborate with designers, copywriters, and influencers to produce on-brand, conversion-focused assets.
- Monitor and analyze performance metrics (engagement rates, CTR, ROI) to refine content strategies and report insights to stakeholders.
- Stay ahead of social commerce trends and platform algorithm updates to ensure maximum reach and impact.
- Manage content calendars, ensuring timely delivery and alignment with marketing campaigns and product launches.
- Optimize product listings and shoppable content for seamless customer journeys from discovery to purchase.
- Coordinate with e-commerce teams to integrate social content with broader digital marketing initiatives.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3 years of experience in social media management, content creation, or digital marketing, preferably in e-commerce or fashion.
- Proven track record of growing engagement and sales through social commerce content.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, CapCut) and analytics platforms (e.g., Meta Business Suite, Google Analytics).
- Strong copywriting and storytelling skills with a knack for crafting persuasive, brand-aligned messaging.
- Experience with paid social campaigns and A/B testing for content optimization.
- Excellent project management and collaboration skills to work across teams and deadlines.
- Passion for fashion, lifestyle, or eyewear industries and a deep understanding of target audiences.