job description
Join Sun Education Group as a SEO Content Writer in the heart of Bali! Weâre seeking a creative and analytical wordsmith to craft compelling content that drives engagement, boosts organic traffic, and elevates our digital presence. This role blends storytelling with data-driven strategies to produce high-quality articles, website copy, and social media content that resonates with our audience.
Based in Baliâs most vibrant hubsâCanggu, Ubud, Denpasar, or beyondâyouâll collaborate with our marketing team to align content with brand voice, SEO best practices, and conversion goals. Whether youâre optimizing blog posts for search engines or crafting captivating social media narratives, your work will directly impact our growth in the education and digital space.
If youâre passionate about writing, SEO, and digital marketingâand thrive in a dynamic, tropical work environmentâthis is your chance to make an impact while enjoying Baliâs unique lifestyle.
Responsibility
- Research, write, and edit SEO-optimized articles, blog posts, and website content to improve organic search rankings.
- Develop engaging social media content (captions, scripts, posts) tailored to platforms like LinkedIn, Instagram, and Facebook.
- Conduct keyword research and implement on-page SEO strategies (meta tags, headers, internal linking).
- Collaborate with marketing and design teams to create multimedia content (infographics, videos, etc.) that enhances user engagement.
- Monitor content performance using Google Analytics, SEMrush, or Ahrefs and adjust strategies based on data insights.
- Ensure all content adheres to brand guidelines, tone of voice, and style standards.
- Stay updated on SEO trends, algorithm changes, and content marketing best practices.
- Support digital marketing campaigns with persuasive copywriting for emails, landing pages, and ads.
Qualifications
- Proven experience (2+ years) as a Content Writer, Copywriter, or SEO Specialist.
- Strong portfolio showcasing SEO-optimized content (blogs, articles, social media, or website copy).
- Proficiency in SEO tools (e.g., Google Keyword Planner, Ahrefs, SEMrush) and CMS platforms (WordPress, HubSpot).
- Excellent command of English (grammar, tone, and style) with a knack for storytelling.
- Basic understanding of HTML/CSS and content formatting for web.
- Familiarity with digital marketing principles (lead generation, conversion optimization).
- Ability to work independently, meet deadlines, and adapt to feedback.
- Bonus: Experience in the education, EdTech, or e-learning industry.