job description
Are you a strategic thinker with a passion for driving sales growth in the FMCG sector? Ajinomoto is seeking a highly analytical and results-oriented Senior Specialist for Sales Strategy (Trade Marketing) to join our dynamic team in Makati City. In this pivotal role, you will be instrumental in bridging the gap between brand marketing and field sales execution, ensuring our products reach their full market potential.
As a key member of our Trade Marketing team, you will focus on optimizing our merchandiser operations and enhancing planogram efficiency within Modern Trade (MT) channels. You will analyze market data, derive actionable insights, and implement strategies that not only meet but exceed our sales and profit targets. If you are an expert in category management, retail execution, and performance analytics, we invite you to help us nourish the lives of millions.
Responsibility
- Develop and execute comprehensive trade marketing strategies to drive sales volume and market share growth.
- Analyze performance data to optimize merchandiser (MD) activities and improve field force productivity.
- Manage and refine planogram layouts to maximize shelf presence and product visibility in Modern Trade (MT) outlets.
- Monitor competitor activities and market trends to provide proactive recommendations for sales improvement.
- Collaborate with the Sales and Brand Marketing departments to align promotional calendars and trade programs.
- Conduct regular field visits to assess retail execution and gather on-ground insights.
- Generate periodic reports on trade investment efficiency and ROI for management review.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
- Minimum of 3-5 years of experience in Trade Marketing, Sales Strategy, or Category Management within the FMCG industry.
- Strong analytical skills with proficiency in Microsoft Excel and data visualization tools.
- In-depth understanding of Modern Trade (MT) landscape and retail execution standards.
- Excellent communication and stakeholder management skills to work effectively with cross-functional teams.
- Proven ability to manage merchandiser teams and drive field-level accountability.
- Results-driven mindset with a track record of meeting or exceeding organizational sales targets.