job description
Join Lucky Mom Indonesia, a leading name in the Baby Care FMCG sector, as we seek a dynamic and visionary Senior Product Manager to drive innovation and brand growth in Bali’s thriving market. In this pivotal role, you will spearhead the development of cutting-edge baby care products, shape go-to-market strategies, and collaborate with cross-functional teams to deliver exceptional value to parents and caregivers across Indonesia.
Based in the vibrant hub of Canggu, Bali, you’ll work in a fast-paced, creative environment where your strategic insights and consumer-centric approach will directly impact the success of our brand. This is a unique opportunity to combine your passion for product management with a mission to enhance the lives of families through high-quality, trusted baby care solutions.
If you thrive in a collaborative, results-driven culture and have a proven track record in FMCG product management, we want to hear from you. Let’s build the future of baby care together.
Responsibility
- Product Strategy & Innovation: Lead the end-to-end product lifecycle for baby care products, from ideation to launch, ensuring alignment with market trends and consumer needs.
- Market & Competitor Analysis: Conduct in-depth research to identify gaps, opportunities, and competitive threats in the baby care FMCG segment.
- Cross-Functional Leadership: Collaborate with R&D, marketing, sales, and supply chain teams to develop and execute product roadmaps.
- Brand Growth: Drive brand equity and market share through data-driven product positioning, pricing, and promotional strategies.
- Consumer Insights: Utilize qualitative and quantitative data to refine product features and messaging for maximum impact.
- Stakeholder Management: Present product strategies and performance metrics to senior leadership and external partners.
- Compliance & Safety: Ensure all products meet regulatory standards and safety certifications for baby care items.
- Performance Tracking: Monitor KPIs (e.g., sales, market penetration, customer satisfaction) and iterate on strategies based on results.
Qualifications
- Experience: Minimum 5+ years in Product Management, preferably in FMCG, Baby Care, or Consumer Goods.
- Education: Bachelor’s degree in Business, Marketing, or related field; MBA is a plus.
- Strategic Thinking: Proven ability to develop and execute product strategies that drive growth and profitability.
- Analytical Skills: Strong proficiency in data analysis, market research tools, and financial modeling.
- Leadership: Experience leading cross-functional teams and managing stakeholders at all levels.
- Industry Knowledge: Deep understanding of the baby care market, consumer behavior, and retail dynamics in Indonesia.
- Communication: Excellent written and verbal skills in English and Indonesian for internal and external engagement.
- Agility: Ability to adapt to fast-changing market conditions and prioritize effectively in a dynamic environment.