job description
Join Guangzhou Stars Pulse Co., Ltd (usmile Malaysia) as our Senior PR & Media Relations Specialist and become the driving force behind our brandâs public image in Southeast Asia. Based in the vibrant digital nomad hubs of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), youâll shape compelling narratives, build strategic media relationships, and elevate our corporate storytelling to new heights.
In this role, youâll work closely with our marketing, communications, and leadership teams to craft and execute high-impact PR campaigns that resonate with audiences across Malaysia and beyond. Whether youâre securing top-tier media placements, managing crisis communications, or developing thought leadership content, your expertise will be instrumental in positioning usmile as a trusted industry leader.
This is a remote-first opportunity designed for a seasoned PR professional who thrives in a dynamic, fast-paced environment. If youâre passionate about storytelling, have a knack for building media relationships, and want to make a tangible impact in a growing tech-driven company, weâd love to hear from you.
Why Join Us?
- Flexible Remote Work: Enjoy the freedom to work from Baliâs most sought-after locations while collaborating with a global team.
- Impactful Role: Your work will directly influence brand perception and drive business growth in key markets.
- Professional Growth: Access to ongoing training, mentorship, and opportunities to lead high-visibility projects.
- Diverse Culture: Be part of an inclusive, innovative team that values creativity and collaboration.
Responsibility
- Develop and execute strategic PR campaigns to enhance brand visibility and reputation in Malaysia and Southeast Asia.
- Build and maintain strong relationships with journalists, influencers, and media outlets to secure high-impact coverage.
- Craft compelling press releases, media pitches, and corporate narratives that align with business goals.
- Monitor media trends and industry developments to identify opportunities for proactive PR engagement.
- Manage crisis communications and mitigate reputational risks with timely, transparent responses.
- Collaborate with cross-functional teams (Marketing, Social Media, Leadership) to ensure consistent messaging across all channels.
- Organize and oversee press conferences, media events, and interviews to amplify brand presence.
- Track and report on PR metrics, including media impressions, sentiment analysis, and campaign ROI.
Qualifications
- Minimum 5+ years of experience in PR, media relations, or corporate communications, with a focus on tech, fintech, or consumer brands.
- Proven track record of securing top-tier media placements in regional and international outlets.
- Exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
- Strong media network in Malaysia and Southeast Asia, with existing relationships with journalists and influencers.
- Experience in crisis communications and reputation management.
- Fluency in English; proficiency in Bahasa Malaysia or Mandarin is a plus.
- Self-starter with the ability to work independently in a remote setting while managing multiple priorities.
- Bachelorâs degree in Communications, Public Relations, Journalism, or a related field.