job description
Are you a seasoned Paid Social Specialist with a passion for driving impactful digital campaigns across Meta, LinkedIn, and TikTok? Equity Connect Outsourced, Inc. is seeking a dynamic Senior Paid Social Lead to spearhead paid social strategies for our prestigious Australian and international clients. Based in the vibrant locales of Bali, this role offers the perfect blend of professional growth and tropical inspiration.
In this position, you will own the end-to-end paid social strategy, from campaign ideation to performance optimization, ensuring maximum ROI and brand visibility. You’ll collaborate with cross-functional teams, leverage data-driven insights, and stay ahead of industry trends to deliver exceptional results. If you thrive in a fast-paced agency environment and have a proven track record of scaling high-performing social ad campaigns, we’d love to hear from you!
Join us and take your career to the next level while enjoying the unparalleled work-life balance that Bali has to offer.
Responsibility
- Develop and execute comprehensive paid social strategies across Meta (Facebook & Instagram), LinkedIn, and TikTok to meet client KPIs and business objectives.
- Lead campaign planning, budget allocation, audience targeting, and creative optimization to maximize engagement and conversions.
- Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations for continuous improvement.
- Collaborate with creative and content teams to ensure ad creatives align with platform best practices and audience preferences.
- Stay updated on the latest trends, algorithm changes, and emerging features across social platforms to maintain a competitive edge.
- Manage client relationships, presenting performance reports and strategic recommendations in a clear and compelling manner.
- Mentor junior team members, fostering a culture of innovation, accountability, and excellence.
- Conduct A/B testing and experiment with new ad formats, bidding strategies, and audience segments to drive performance.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in paid social advertising, with a focus on Meta, LinkedIn, and TikTok.
- Proven track record of managing large-scale ad budgets and delivering measurable results for international brands.
- Proficiency in analytics tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and presentation skills, with the ability to articulate complex ideas to stakeholders.
- Experience working in an agency setting or managing multiple client accounts simultaneously.
- Certifications in Meta Blueprint, LinkedIn Marketing, or TikTok Ads are a plus.