job description
Join Cartrack as our Brand & Community Marketing Lead/Manager and take the helm in shaping our brand’s presence in the Philippines while collaborating with our regional teams across Asia. This is a unique opportunity to drive impactful marketing strategies, build a vibrant community, and elevate Cartrack’s position as a leader in fleet management and telematics solutions.
Based in the dynamic and inspiring environment of Bali, you’ll lead cross-functional initiatives to enhance brand awareness, engage with key stakeholders, and foster meaningful connections with our audience. Your expertise in brand storytelling, digital marketing, and community engagement will be pivotal in creating campaigns that resonate and deliver measurable results.
If you’re a visionary marketer with a passion for building brands and communities, and thrive in a fast-paced, innovative setting, we’d love to hear from you. This role offers the flexibility of remote work from Bali’s most sought-after locations, including Canggu, Ubud, Denpasar, and more.
Responsibility
- Develop and execute brand marketing strategies to strengthen Cartrack’s presence in the Philippines and support regional Asia initiatives.
- Lead community engagement efforts, including social media, events, and partnerships, to build a loyal and active customer base.
- Create and oversee content marketing campaigns, including blogs, videos, and social media content, to enhance brand storytelling.
- Collaborate with cross-functional teams (sales, product, and customer support) to ensure brand consistency and alignment with business goals.
- Monitor and analyze brand performance metrics, using insights to refine strategies and improve ROI.
- Manage influencer and ambassador programs to amplify Cartrack’s reach and credibility in the market.
- Organize and host webinars, workshops, and industry events to position Cartrack as a thought leader.
- Stay ahead of market trends and competitive landscape to identify opportunities for brand growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in brand marketing, community management, or a similar role, preferably in the tech or SaaS industry.
- Proven track record of developing and executing successful marketing campaigns with measurable impact.
- Strong understanding of digital marketing tools, including SEO, SEM, social media platforms, and analytics (Google Analytics, HubSpot, etc.).
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences.
- Experience in stakeholder and influencer management, with a knack for building long-term relationships.
- Data-driven mindset with the ability to interpret KPIs and performance metrics to inform decisions.
- Ability to work independently and collaboratively in a remote setting, with strong organizational and time-management skills.