job description
Join Central Cipta Murdaya, a leading name in Indonesia’s dynamic retail landscape, as we seek a Senior Marketing Specialist to drive our fashion division’s growth in Bali’s vibrant market. This is a unique opportunity to shape brand strategies, elevate customer engagement, and contribute to the success of a well-established company with a strong presence in the retail, fashion, sports, footwear, apparel, FMCG, and consumer goods sectors.
Based in the cultural and commercial hub of Denpasar, Bali, you will lead innovative marketing campaigns, collaborate with cross-functional teams, and leverage your industry expertise to position our brands at the forefront of the market. Your strategic vision and creative execution will play a pivotal role in expanding our market share and enhancing brand loyalty among fashion-savvy consumers.
If you are a results-driven marketing professional with a passion for the fashion industry and a track record of delivering impactful campaigns, we invite you to apply and be part of our mission to redefine retail excellence in Indonesia.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth in the retail fashion sector.
- Lead digital and traditional marketing campaigns, including social media, email marketing, influencer partnerships, and in-store promotions.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights to inform marketing initiatives.
- Collaborate with product, sales, and creative teams to ensure brand consistency and alignment across all channels.
- Manage budget allocation and ROI tracking for marketing activities, optimizing spend for maximum impact.
- Oversee the creation of compelling content, including copy, visuals, and multimedia, tailored to the fashion industry.
- Build and maintain relationships with key stakeholders, including vendors, agencies, and media partners.
- Monitor and report on KPIs and performance metrics, providing actionable insights to refine strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in marketing, with at least 3 years in a senior role within the retail, fashion, sports, footwear, apparel, FMCG, or consumer goods industry.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong understanding of digital marketing tools, including SEO, SEM, social media platforms, and analytics (e.g., Google Analytics, Meta Business Suite).
- Excellent communication, leadership, and project management skills with the ability to lead cross-functional teams.
- Creative thinker with a data-driven approach to decision-making and problem-solving.
- Fluency in English and Indonesian; additional languages are a plus.
- Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions.