job description
Are you a creative digital strategist with a passion for building brands through high-impact social media campaigns? We’re seeking a dynamic Social Media Manager to lead our brand’s online presence, craft compelling content, and drive engagement across multiple platforms. In this role, you’ll develop and execute data-driven social strategies, manage paid advertising campaigns, and collaborate with cross-functional teams to amplify our brand’s voice in a competitive digital landscape.
Based in the vibrant hubs of Bali—including Canggu, Ubud, Denpasar, and beyond—you’ll have the opportunity to shape the narrative of a growing brand while working in an inspiring, fast-paced environment. Whether you’re brainstorming viral content, analyzing performance metrics, or optimizing ad spend, your expertise will directly contribute to our brand’s growth and visibility.
If you thrive in a creative, results-oriented setting and have a proven track record of scaling social media presence, we’d love to hear from you. Join us and turn your passion for digital storytelling into measurable success!
Responsibility
- Develop and implement a comprehensive social media strategy aligned with brand goals, including content calendars, platform-specific approaches, and KPIs.
- Create, curate, and schedule engaging, on-brand content (text, images, videos, stories) tailored to each social platform (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Manage and optimize paid social media campaigns, including budget allocation, audience targeting, A/B testing, and performance analysis to maximize ROI.
- Monitor social media trends, competitor activity, and industry best practices to identify opportunities for innovation and growth.
- Engage with the online community by responding to comments, messages, and reviews in a timely, professional, and brand-aligned manner.
- Collaborate with designers, copywriters, and marketing teams to produce high-quality, conversion-focused content.
- Track, analyze, and report on social media performance using tools like Google Analytics, Meta Business Suite, or Hootsuite, providing actionable insights.
- Stay ahead of algorithm changes and platform updates to adapt strategies and maintain organic reach.
Qualifications
- Proven experience (3+ years) as a Social Media Manager or similar role, with a portfolio showcasing successful campaigns and growth metrics.
- In-depth knowledge of social media platforms, their algorithms, and best practices for B2B and B2C engagement.
- Proficiency in social media management tools (e.g., Buffer, Sprout Social, Later) and analytics platforms.
- Strong copywriting and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.
- Experience with paid social advertising (Meta Ads, Google Ads, LinkedIn Ads) and budget management.
- Basic graphic design and video editing skills (Canva, Adobe Suite, CapCut) are a plus.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication, collaboration, and project management skills to work across teams and meet deadlines.