job description
Join TEKsystems (Allegis Group) as a Senior Marketing Specialist and take the lead in shaping cutting-edge product marketing strategies for a dynamic, global client base. Based in the vibrant hubs of Bali, Indonesia (Canggu, Ubud, Denpasar, or surrounding areas), you’ll drive impactful campaigns that bridge internal teams and external stakeholders, ensuring alignment with market opportunities and business goals.
This role offers the flexibility of remote work while collaborating with a high-performing, international team. Your expertise will be pivotal in positioning products, crafting compelling narratives, and executing data-driven marketing initiatives that elevate brand visibility and revenue growth.
Ideal for a strategic thinker with a passion for digital marketing, B2B/B2C engagement, and cross-functional leadership, this position combines creativity with analytics to deliver measurable results in a fast-paced environment.
Responsibility
- Develop and execute end-to-end product marketing strategies to drive demand generation and customer acquisition.
- Collaborate with sales, product, and creative teams to align messaging, value propositions, and go-to-market plans.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer pain points.
- Create and optimize digital marketing campaigns (SEO, SEM, email, social media, and content marketing) to enhance lead quality and conversion rates.
- Manage brand consistency across all channels, including websites, collateral, and thought leadership content.
- Analyze KPIs and performance metrics (e.g., CTR, ROI, engagement) to refine strategies and report insights to stakeholders.
- Lead cross-functional workshops to gather input and ensure buy-in for marketing initiatives.
- Stay ahead of industry trends in tech, SaaS, or relevant sectors to inform innovative marketing approaches.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, digital marketing, or B2B/B2C strategy, preferably in tech or consulting.
- Proven track record of successful campaign management with measurable impact on lead generation and revenue.
- Strong proficiency in SEO/SEM tools (e.g., Google Analytics, SEMrush), CRM platforms (e.g., HubSpot, Salesforce), and marketing automation.
- Exceptional written and verbal communication skills in English; ability to tailor messaging for diverse audiences.
- Experience with data analysis and reporting (Excel, Tableau, or similar) to derive actionable insights.
- Creative problem-solving mindset with a results-driven approach to marketing challenges.
- Ability to thrive in a remote, fast-paced environment with minimal supervision.