job description
Are you a visionary marketing leader ready to drive exponential growth in one of Indonesia’s most dynamic business hubs? Our client, a forward-thinking company in Bali, is seeking a Head of Marketing to spearhead strategic initiatives, elevate brand presence, and expand market reach across Bali’s thriving business landscape.
In this pivotal role, you will lead a high-performing marketing team, craft data-driven campaigns, and align marketing efforts with overarching business objectives. Your expertise in digital transformation, brand storytelling, and market analysis will be instrumental in positioning the company as an industry leader in Bali’s competitive market.
Based in the heart of Bali—with flexibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—this is a unique opportunity to combine professional excellence with the island’s unparalleled lifestyle. Whether you’re a local expert or an international professional drawn to Bali’s vibrant ecosystem, this role offers the chance to make a lasting impact while thriving in a collaborative, innovative environment.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in Bali’s diverse markets.
- Lead and mentor a cross-functional marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Oversee digital marketing campaigns (SEO, SEM, social media, email, and content marketing) to maximize ROI and engagement.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights for data-driven decision-making.
- Collaborate with sales, product, and operations teams to ensure aligned messaging and seamless execution of go-to-market strategies.
- Manage brand identity and reputation, ensuring consistency across all channels, including website, social media, and offline touchpoints.
- Monitor KPIs (e.g., lead generation, conversion rates, customer retention) and present performance reports to senior leadership.
- Negotiate and manage partnerships with agencies, vendors, and influencers to amplify marketing reach and effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced certification (e.g., Google Analytics, HubSpot) is a plus.
- 7+ years of experience in marketing, with at least 3 years in a leadership role (preferably in Bali or Southeast Asia).
- Proven track record of scaling brands and driving measurable growth through multi-channel campaigns.
- Expertise in digital marketing tools (e.g., Google Ads, Meta Business Suite, CRM systems, marketing automation).
- Strong analytical and strategic thinking with the ability to interpret data and derive actionable insights.
- Excellent communication and stakeholder management skills in English (Bahasa Indonesia is a plus).
- Experience in B2B or B2C marketing within hospitality, tourism, e-commerce, or tech industries is highly desirable.
- Creative mindset with a passion for innovation, storytelling, and customer-centric marketing.