job description
Klinik Utama Mata JEC Java is expanding its dynamic marketing team in Bali and invites passionate professionals to join our mission of delivering exceptional eye care services. As a Senior Marketing Specialist, you will play a pivotal role in developing and executing innovative marketing strategies to enhance brand visibility, drive patient engagement, and support business growth in Bali’s competitive healthcare market.
This is a unique opportunity to work in a fast-paced, patient-centered environment while enjoying the vibrant lifestyle of Bali. We offer a comprehensive career development program, competitive compensation, and the chance to make a meaningful impact in the healthcare industry.
If you are a creative thinker with a proven track record in marketing and a passion for healthcare, we want to hear from you!
Responsibility
- Develop and implement data-driven marketing strategies to increase brand awareness and patient acquisition in Bali.
- Manage digital marketing campaigns (SEO, SEM, social media, email) to optimize lead generation and conversion rates.
- Collaborate with cross-functional teams to create compelling content (blogs, videos, infographics) for patient education and engagement.
- Conduct market research to identify trends, competitor activities, and opportunities for growth in the Bali healthcare sector.
- Oversee local partnerships and community outreach programs to strengthen the clinic’s presence in key areas (Canggu, Ubud, Denpasar, etc.).
- Monitor and analyze KPIs and ROI of marketing initiatives, providing actionable insights for continuous improvement.
- Organize and execute events, webinars, and health awareness campaigns to engage the local community.
- Ensure brand consistency across all marketing channels, including print, digital, and in-clinic materials.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in marketing, preferably in the healthcare, medical, or service industry.
- Proven expertise in digital marketing tools (Google Analytics, Meta Ads, SEO/SEM, CRM systems).
- Strong analytical and project management skills with the ability to interpret data and make strategic decisions.
- Excellent communication and storytelling abilities in English (written and verbal). Indonesian language skills are a plus.
- Experience in local market activation and community engagement in Bali or similar tourist-driven regions.
- Creative mindset with a results-oriented approach and a passion for healthcare marketing.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.