job description
Join VTS Property Collection as a Senior Marketing Officer and lead the charge in elevating our brand presence in Bali’s dynamic market. This role is perfect for a strategic thinker with a passion for digital marketing, brand storytelling, and customer engagement. You’ll develop and execute high-impact marketing campaigns to drive awareness, loyalty, and revenue growth for our premium property portfolio, including the exciting JomJom brand.
Based in the heart of Bali—whether in Canggu, Ubud, Denpasar, or other key locations—you’ll collaborate with cross-functional teams to craft data-driven strategies that resonate with local and international audiences. From social media mastery to SEO optimization and partnership development, your expertise will shape the future of our marketing initiatives in one of Southeast Asia’s most vibrant markets.
If you thrive in a fast-paced environment, love creative problem-solving, and have a proven track record in real estate, hospitality, or lifestyle marketing, we want to hear from you. This is your chance to make a tangible impact while enjoying Bali’s inspiring work-life balance.
Responsibility
- Strategy Development: Design and implement comprehensive marketing strategies to boost brand visibility, customer acquisition, and retention for VTS Property Collection and JomJom.
- Digital Campaigns: Lead end-to-end digital marketing campaigns across social media, email, SEO/SEM, and content marketing to drive engagement and conversions.
- Brand Management: Ensure consistent brand messaging, tone, and visual identity across all channels, including websites, brochures, and promotional materials.
- Market Research: Conduct competitor analysis and consumer insights to identify trends, opportunities, and areas for innovation in Bali’s property and lifestyle sectors.
- Partnerships & Collaborations: Build and nurture relationships with influencers, local businesses, and media outlets to amplify reach and credibility.
- Performance Analytics: Monitor KPIs (e.g., ROI, CTR, lead generation) using tools like Google Analytics and adjust strategies based on data-driven insights.
- Event & Experiential Marketing: Organize and promote events, open houses, or community initiatives to enhance customer experience and brand loyalty.
- Budget Oversight: Manage marketing budgets effectively, allocating resources to high-impact activities while ensuring cost efficiency.
Qualifications
- Experience: Minimum 5 years in marketing, with at least 2 years in a Senior or Managerial role (real estate, hospitality, or FMCG preferred).
- Digital Expertise: Proficiency in SEO, Google Ads, Meta Business Suite, and CRM tools (e.g., HubSpot, Salesforce).
- Content Creation: Strong copywriting and visual storytelling skills, with experience in managing content calendars and creative assets.
- Analytical Mindset: Ability to interpret marketing data and translate insights into actionable strategies.
- Leadership: Proven ability to lead cross-functional teams, agencies, or freelancers to deliver projects on time and within budget.
- Language Skills: Fluent in English (written and verbal); proficiency in Bahasa Indonesia or Mandarin is a plus.
- Local Knowledge: Familiarity with Bali’s market dynamics, cultural nuances, and digital landscape is highly advantageous.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.