job description
Join Fireblocks, the leading digital asset and crypto infrastructure platform, as our Senior Marketing Manager for APAC and drive our marketing strategy across the Asia-Pacific region from the tropical paradise of Bali, Indonesia. In this pivotal role, you'll shape our brand presence, lead high-impact campaigns, and accelerate growth in one of the world's most dynamic markets.
Fireblocks is at the forefront of blockchain innovation, empowering institutions to securely store, transfer, and issue digital assets. As we expand our APAC footprint, we're seeking a strategic marketing leader who thrives in fast-paced environments and has a proven track record in B2B technology marketing. This is your opportunity to work with cutting-edge fintech while enjoying Bali's vibrant digital nomad community and world-class work-life balance.
In this role, you'll collaborate with cross-functional teams to develop and execute data-driven marketing strategies that resonate with enterprise clients, financial institutions, and crypto-native businesses. You'll leverage your expertise in digital marketing, demand generation, and brand storytelling to position Fireblocks as the trusted partner for digital asset infrastructure in APAC.
We offer a competitive compensation package, flexible remote work arrangements, and the chance to work with a global team of industry experts. If you're passionate about blockchain technology and want to make an impact in the rapidly evolving crypto space while living in one of the world's most desirable locations, we'd love to hear from you.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness and demand generation across APAC markets
- Lead end-to-end campaign management, from planning and execution to performance analysis and optimization
- Collaborate with sales teams to create targeted account-based marketing (ABM) programs for enterprise clients
- Manage digital marketing channels including SEO, SEM, social media, email, and content marketing
- Oversee the creation of high-quality marketing collateral, case studies, and thought leadership content
- Represent Fireblocks at industry events, webinars, and conferences across the APAC region
- Analyze market trends and competitive landscape to identify growth opportunities
- Manage relationships with external agencies, vendors, and partners
- Measure and report on marketing performance metrics and ROI to stakeholders
Qualifications
- 8+ years of B2B marketing experience with at least 3 years in a senior management role
- Proven track record in technology or fintech marketing, preferably in blockchain/crypto space
- Strong understanding of APAC markets and business cultures
- Experience with demand generation, digital marketing, and marketing automation tools
- Excellent written and verbal communication skills in English (additional APAC languages a plus)
- Data-driven mindset with experience in marketing analytics and performance measurement
- Ability to work effectively in remote, cross-functional teams
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Experience managing budgets and allocating resources effectively