job description
Are you a social media savant with a passion for creating impactful digital experiences? Penbrothers is on the lookout for a Senior Social Media Coordinator to lead the day-to-day execution of social media strategies for our Australian account. In this dynamic role, you'll be the driving force behind engaging content, community management, and performance analysis across core social platforms.
Based in the vibrant heart of Bali, you'll collaborate with cross-functional teams to amplify brand presence, foster meaningful connections, and deliver measurable results. If you thrive in a fast-paced environment and have a knack for turning data into actionable insights, this is your chance to make a real impact.
Join us and be part of a team that values creativity, accountability, and innovation. Your expertise will shape the digital narrative of a leading brand, ensuring every post, comment, and campaign resonates with the target audience.
Responsibility
- Develop and execute social media strategies tailored to the Australian market, ensuring alignment with brand guidelines and business objectives.
- Manage day-to-day operations across key social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter), including content scheduling, publishing, and community engagement.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, and Hootsuite, providing actionable insights and reports.
- Collaborate with content creators, designers, and marketing teams to produce high-quality, on-brand content that drives engagement and conversions.
- Stay ahead of industry trends, platform updates, and emerging social media tools to continuously optimize strategies.
- Respond to customer inquiries and comments in a timely, professional manner, fostering a positive brand image.
- Coordinate with influencers, partners, and stakeholders to amplify reach and enhance brand credibility.
- Track KPIs, such as engagement rates, follower growth, and conversion metrics, and adjust strategies as needed.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in social media management, with a proven track record of executing successful campaigns.
- In-depth knowledge of social media platforms, algorithms, and best practices for the Australian market.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong copywriting and content creation skills, with an eye for visual storytelling.
- Excellent communication, organizational, and project management abilities.
- Ability to work independently and collaboratively in a remote or hybrid setting.
- Creative thinker with a data-driven mindset and a passion for digital innovation.