job description
Join SBL Healthcare, a leader in health and wellness innovation, as we expand our Grosure® brand—a trusted name in premium nutrition products. We’re seeking a Senior Marketing Executive (Nutrition) to drive strategic growth, elevate brand awareness, and craft data-driven campaigns that resonate with health-conscious consumers in Southeast Asia’s booming wellness market.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to develop impactful marketing strategies, from digital engagement to product positioning. This is a unique opportunity to shape the future of a brand committed to improving lives through science-backed nutrition solutions.
If you’re a passionate marketer with a flair for storytelling and a deep understanding of the nutrition industry, we want to hear from you. Let’s build something extraordinary together.
Responsibility
- Develop and execute comprehensive marketing strategies to boost brand visibility and market share for Grosure® nutrition products.
- Lead digital marketing campaigns (SEO, SEM, social media, email) to engage target audiences and drive conversions.
- Collaborate with R&D and product teams to position new products and refine messaging for maximum impact.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights in the nutrition sector.
- Manage brand partnerships and influencer collaborations to amplify reach and credibility.
- Oversee content creation (blogs, videos, ads) aligned with brand guidelines and SEO best practices.
- Monitor and analyze KPIs (ROI, engagement, sales) to optimize marketing spend and strategies.
- Represent the brand at industry events, trade shows, and webinars to foster relationships and generate leads.
Qualifications
- Bachelor’s degree in Marketing, Business, Nutrition, or a related field; MBA is a plus.
- 5+ years of experience in marketing, preferably in the health, wellness, or FMCG industries.
- Proven track record of successful campaign management and brand growth in competitive markets.
- Strong understanding of digital marketing tools (Google Analytics, Meta Ads, HubSpot, etc.).
- Excellent communication and storytelling skills with a knack for creating compelling content.
- Data-driven mindset with proficiency in analytics and reporting to measure performance.
- Familiarity with nutrition science and regulatory compliance in the health supplement industry is advantageous.
- Ability to work in a fast-paced, dynamic environment with a collaborative, results-oriented approach.