job description
Join Satellite Office as a Lifecycle Marketing Manager and take the lead in crafting data-driven email and CRM strategies that drive customer engagement, retention, and revenue growth. Based in the vibrant digital hub of Bali, you’ll work with a dynamic team to design, execute, and optimize end-to-end lifecycle marketing programs for e-commerce and digital-first brands.
In this role, you’ll leverage cutting-edge marketing automation tools, segmentation techniques, and A/B testing to deliver personalized experiences at scale. Your expertise in email marketing, CRM platforms (like Klaviyo, HubSpot, or Salesforce), and performance analytics will be key to building long-term customer relationships and maximizing lifetime value.
If you’re passionate about turning data into actionable insights and thrive in a fast-paced, collaborative environment, this is your chance to make a measurable impact in a growing company.
Responsibility
- Develop and execute email marketing campaigns, including welcome series, abandoned cart, post-purchase, and re-engagement flows.
- Design and optimize CRM strategies to nurture leads, improve customer retention, and increase repeat purchases.
- Segment audiences and personalize content using behavioral, demographic, and transactional data.
- Monitor and analyze key metrics (open rates, CTR, conversion rates, ROI) to refine campaigns and report on performance.
- Collaborate with cross-functional teams (design, content, product) to ensure brand consistency and alignment with business goals.
- Implement marketing automation workflows to streamline communication and enhance customer journeys.
- Stay ahead of industry trends in email deliverability, spam compliance (CAN-SPAM, GDPR), and best practices.
- Conduct A/B tests on subject lines, CTAs, and content to continuously improve engagement and conversions.
Qualifications
- Proven experience (3+ years) in email marketing, CRM management, or lifecycle marketing, preferably in e-commerce.
- Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, Braze) and CRM systems.
- Strong analytical skills with proficiency in Google Analytics, SQL, or data visualization tools (Tableau, Looker).
- Excellent written and verbal communication skills, with a knack for crafting compelling copy.
- Experience with HTML/CSS for email templates is a plus.
- Data-driven mindset with the ability to interpret insights and translate them into actionable strategies.
- Familiarity with marketing automation and workflow optimization.
- Ability to work independently in a remote setting while collaborating with global teams.