job description
Join FUNNOW Group, a leading regional digital innovator, as a Digital Marketing Executive in the vibrant heart of Bali. This is your chance to drive impactful marketing campaigns, collaborate with top Key Opinion Leaders (KOLs), and scale digital growth for one of Southeast Asia’s fastest-growing apps.
In this dynamic role, you’ll leverage data-driven strategies to boost brand visibility, engage target audiences, and accelerate user acquisition across multiple digital channels. Based in Bali’s thriving digital nomad hub, you’ll work in a fast-paced, creative environment with a team that values innovation, agility, and measurable results.
If you’re a results-oriented marketer with a passion for storytelling, analytics, and influencer partnerships, this is the perfect opportunity to make your mark in a high-growth company.
Responsibility
- Develop and execute data-driven digital marketing campaigns across social media, SEO, email, and paid advertising to drive user acquisition and engagement.
- Identify, negotiate, and manage partnerships with KOLs and influencers to amplify brand reach and credibility.
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM platforms to optimize ROI.
- Create compelling content strategies (copy, visuals, videos) tailored to regional markets and audience segments.
- Collaborate with cross-functional teams (product, design, sales) to align marketing efforts with business objectives.
- Stay ahead of digital marketing trends, competitor activities, and emerging platforms to innovate campaign approaches.
- Manage the marketing budget efficiently, ensuring cost-effective spend across channels.
- Build and nurture community engagement through social media interactions, loyalty programs, and user-generated content.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in digital marketing, with a proven track record in campaign management and KOL collaborations.
- Strong proficiency in SEO/SEM, social media marketing (Meta, TikTok, LinkedIn), and Google Analytics.
- Excellent written and verbal communication skills in English; additional Southeast Asian languages are a plus.
- Experience with content creation tools (Canva, Adobe Suite) and marketing automation platforms (HubSpot, Mailchimp).
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a problem-solving attitude and the ability to work in a fast-paced environment.
- Familiarity with regional digital landscapes (Malaysia, Indonesia, Singapore) is highly advantageous.