job description
Join Luen Heng F&B Sdn Bhd as a Senior Marketing Executive / Assistant Manager and take the lead in shaping our brand's presence in the vibrant markets of Bali. This role offers a unique opportunity to drive innovative marketing strategies, collaborate with cross-functional teams, and elevate our brand through impactful campaigns and events. If you are a dynamic marketing professional with a passion for creativity and strategic thinking, we invite you to be part of our growing team.
In this role, you will be responsible for executing integrated marketing campaigns, coordinating with various departments, and ensuring our brand resonates with our target audience. Your expertise will be crucial in analyzing market trends, optimizing promotional activities, and delivering measurable results that align with our business objectives.
Based in the picturesque locations of Bali, this position offers a blend of professional growth and an inspiring work environment. Whether you're strategizing in Canggu, brainstorming in Ubud, or executing campaigns in Kuta, you'll be at the heart of a thriving F&B industry.
Responsibility
- Develop and execute integrated marketing campaigns that align with company goals and brand identity.
- Coordinate with cross-functional teams, including sales, creative, and operations, to ensure seamless campaign execution.
- Plan and manage events, promotions, and activations to enhance brand visibility and engagement.
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.
- Monitor and report on campaign performance, providing insights and recommendations for optimization.
- Oversee digital marketing efforts, including social media, email marketing, and online advertising.
- Collaborate with external agencies, vendors, and partners to amplify marketing initiatives.
- Ensure brand consistency across all marketing materials and touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on campaign management and brand development.
- Proven track record of successfully executing marketing strategies and driving brand awareness.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
- Creative thinker with a strategic mindset and a passion for innovation.
- Experience in the F&B or hospitality industry is a plus.