job description
Join Maju Motor Indonesia as a Digital Marketing Specialist and drive our online growth in Bali’s dynamic market! In this role, you’ll develop and execute cutting-edge digital strategies to boost brand visibility, engage customers, and maximize sales across social media, SEO, email, and paid advertising channels.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, you’ll collaborate with cross-functional teams to create data-driven campaigns that resonate with our target audience. Your expertise in analytics and performance marketing will be key to optimizing ROI and scaling our digital presence in Indonesia’s competitive automotive sector.
This is a full-time opportunity for a creative, results-oriented marketer passionate about leveraging digital tools to solve business challenges. If you thrive in a fast-paced environment and want to make an impact in a growing company, we’d love to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies (SEO, SEM, social media, email, content) to increase lead generation and conversions.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads) with a focus on ROI and cost-efficiency.
- Create and curate engaging content (blogs, videos, graphics) tailored to Bali’s local and expat audiences.
- Monitor and analyze KPIs (traffic, CTR, conversion rates) using tools like Google Analytics, and adjust strategies accordingly.
- Collaborate with sales and product teams to align digital efforts with business goals and promotional calendars.
- Build and nurture customer relationships through CRM, email marketing, and community management.
- Stay ahead of digital trends (AI, automation, influencer partnerships) and recommend innovative tactics.
- Oversee website performance, UX/UI improvements, and A/B testing to enhance user experience.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, preferably in the automotive, e-commerce, or B2C sectors.
- Proficiency in SEO/SEM tools (Ahrefs, SEMrush), social media platforms, and Google Ads/Meta Business Suite.
- Strong analytical skills with experience in data interpretation (Google Analytics, Data Studio).
- Excellent written and verbal communication in English and Indonesian.
- Creative mindset with a portfolio of successful campaigns or content (links/attachments welcome).
- Ability to work independently, meet deadlines, and adapt to changing priorities in a remote/hybrid setting.
- Familiarity with Bali’s market dynamics (local culture, expat communities) is a plus.