job description
Join Vertical Institute, a leading EdTech innovator, as our Head of Marketing to drive transformative growth in the dynamic intersection of education and AI. Based in the vibrant hub of Bali, Indonesia, you’ll lead a high-impact team to shape our brand narrative, expand market reach, and accelerate customer acquisition across B2C and B2B segments.
This is a rare opportunity to combine strategic vision with hands-on execution, leveraging cutting-edge marketing techniques to position Vertical Institute as the go-to destination for AI-powered upskilling. You’ll collaborate with cross-functional teams to refine our value proposition, optimize digital channels, and build scalable campaigns that resonate with learners, educators, and enterprise partners alike.
If you’re a data-driven marketer with a passion for EdTech and a track record of scaling brands in competitive markets, we’d love to hear from you. Bali’s inspiring environment and our mission to democratize AI education make this role as rewarding as it is impactful.
Responsibility
- Develop and execute a comprehensive growth marketing strategy to drive user acquisition, engagement, and retention across B2C (students) and B2B (corporate partners) segments.
- Lead brand positioning and messaging, ensuring consistency across all channels (website, social media, email, PR) to amplify Vertical Institute’s authority in EdTech and AI training.
- Oversee performance marketing (SEO, SEM, paid ads, affiliate partnerships) with a focus on ROI, CAC, and LTV optimization.
- Spearhead content and thought leadership initiatives, including blogs, webinars, and case studies, to educate and attract target audiences.
- Collaborate with product and sales teams to align marketing efforts with business goals, including course launches and enterprise solutions.
- Leverage data analytics (Google Analytics, CRM tools) to measure campaign effectiveness and iterate on strategies for continuous improvement.
- Build and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and cross-functional collaboration.
- Identify and capitalize on emerging trends in EdTech, AI, and digital marketing to maintain a competitive edge.
Qualifications
- 8+ years of experience in marketing, with at least 3 years in a leadership role (Head of/Director level) in EdTech, SaaS, or AI-driven industries.
- Proven success in scaling B2C and B2B marketing for high-growth startups or established brands, with a portfolio of measurable results.
- Expertise in digital marketing (SEO, SEM, social media, email, automation) and brand building in competitive markets.
- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, or Mixpanel to drive data-informed decisions.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for diverse audiences.
- Experience managing budgets, agencies, and vendors to maximize marketing spend efficiency.
- Passion for education technology and AI, with a deep understanding of learner and enterprise pain points.
- Ability to thrive in a fast-paced, remote-first environment with a results-driven mindset.