job description
Join INSEAD, one of the world’s leading and largest graduate business schools, as a Senior Manager, Product Marketing in our dynamic Marketing & Recruitment team. Based in the vibrant and culturally rich island of Bali, Indonesia, this is a unique opportunity to shape the future of global business education while enjoying a tropical work environment in hubs like Canggu, Ubud, or Denpasar.
In this full-time, temporary contract role, you will drive strategic marketing initiatives to position INSEAD’s world-class programs—including MBA, Executive Education, and Global Executive MBA—across key markets. Your expertise will amplify our brand, attract top-tier talent, and contribute to our mission of developing responsible, agile leaders who transform business and society.
Leverage your creative and analytical skills to craft compelling narratives, optimize digital campaigns, and collaborate with cross-functional teams to deliver measurable impact. Whether you’re based in the creative hub of Ubud or the coastal energy of Canggu, you’ll play a pivotal role in elevating INSEAD’s global presence.
Responsibility
- Strategic Campaign Leadership: Develop and execute end-to-end marketing campaigns for INSEAD’s portfolio of programs, aligning with global brand guidelines and regional market needs.
- Product Positioning & Messaging: Craft differentiated value propositions and messaging frameworks for MBA, Executive Education, and other flagship offerings.
- Digital & Content Marketing: Oversee SEO/SEM strategies, content creation (blogs, whitepapers, videos), and social media engagement to boost lead generation and conversions.
- Market & Competitor Analysis: Conduct in-depth research to identify trends, opportunities, and competitive threats in the global business education landscape.
- Stakeholder Collaboration: Partner with admissions, alumni relations, and faculty to ensure marketing strategies reflect program strengths and student outcomes.
- Performance Metrics: Define KPIs, track campaign ROI, and present data-driven insights to senior leadership for continuous optimization.
- Event & Webinar Marketing: Plan and promote virtual/in-person events, including open days, info sessions, and thought leadership webinars.
- Budget Management: Allocate and monitor marketing budgets across channels to maximize efficiency and impact.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree in a relevant discipline is a plus.
- Experience: 7+ years in product marketing, preferably in higher education, EdTech, or professional services. Experience in international markets is highly desirable.
- Digital Expertise: Proven track record in digital marketing (Google Analytics, CRM tools like HubSpot/Salesforce), SEO, and paid advertising (Google Ads, LinkedIn, Meta).
- Leadership: Experience managing cross-functional teams, agencies, or vendors to deliver integrated campaigns.
- Analytical Skills: Strong ability to interpret data, derive actionable insights, and adapt strategies based on performance metrics.
- Communication: Exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences (students, executives, partners).
- Cultural Agility: Experience working in multicultural environments; fluency in English is required, additional languages (e.g., French, Mandarin) are a plus.
- Industry Knowledge: Familiarity with the business education sector, including trends in online learning, hybrid programs, and executive development.