job description
Are you a dynamic and creative Public Relations Specialist with a passion for influencer marketing and building impactful digital campaigns? We are seeking a proactive Senior or Junior PR Specialist to join our team in Bali and drive our Instagram influencer management initiatives to new heights.
In this role, you will be at the forefront of planning, executing, and optimizing Key Opinion Leader (KOL) campaigns, fostering strong partnerships with influencers, and elevating our brand’s presence in the digital space. Your expertise in social media strategy, content collaboration, and relationship building will be instrumental in shaping our influencer marketing success.
Based in the vibrant and inspiring locations of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you’ll work in a fast-paced, innovative environment where your ideas and strategies will directly impact our brand’s growth and engagement.
If you thrive in a collaborative setting, have a keen eye for trends, and are eager to make a mark in the world of digital PR and influencer marketing, we’d love to hear from you!
Responsibility
- Develop and execute influencer marketing strategies aligned with brand goals and campaign objectives.
- Identify, vet, and onboard high-impact Instagram influencers and KOLs to amplify brand messaging.
- Negotiate and manage partnership agreements, contracts, and deliverables with influencers.
- Monitor and analyze campaign performance metrics (engagement rates, reach, conversions) and provide actionable insights.
- Collaborate with cross-functional teams (marketing, content, design) to create cohesive influencer campaigns.
- Stay ahead of social media trends, platform updates, and influencer marketing best practices.
- Build and maintain long-term relationships with key influencers and industry stakeholders.
- Create content briefs, guidelines, and creative direction for influencer collaborations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience (2+ years for Senior, 1+ for Junior) in influencer marketing, PR, or digital marketing.
- Strong understanding of Instagram’s ecosystem, algorithms, and influencer landscape.
- Excellent negotiation, communication, and relationship-building skills.
- Experience with campaign analytics tools (e.g., Google Analytics, social media insights).
- Creative mindset with the ability to develop engaging content ideas for influencer collaborations.
- Familiarity with contract management and legal considerations in influencer partnerships.
- Ability to work in a fast-paced, remote or hybrid environment in Bali.