job description
Join Sunnies Studios as our Performance and Growth Marketing Manager and take the lead in driving customer acquisition, engagement, and revenue growth across digital channels. This role is at the heart of our marketing strategy, owning the full acquisition and conversion stack—from paid media and funnel optimization to data-driven decision-making.
Based in the vibrant hub of Bali, you’ll collaborate with cross-functional teams to scale our brand’s presence, leverage cutting-edge marketing tools, and deliver measurable results. Whether you’re refining ad creatives, analyzing LTV:CAC ratios, or A/B testing landing pages, your work will directly impact our bottom line.
If you’re a data-savvy marketer with a passion for performance marketing and a track record of scaling high-growth campaigns, we’d love to hear from you. This is a unique opportunity to shape the future of a dynamic, fashion-forward brand in a fast-paced, creative environment.
Responsibility
- Develop, execute, and optimize multi-channel paid media campaigns (Meta, Google, TikTok, etc.) to drive customer acquisition and retention.
- Own the end-to-end conversion funnel, from ad click to purchase, identifying drop-off points and implementing data-backed improvements.
- Collaborate with creative and content teams to produce high-converting ad assets and messaging tailored to target audiences.
- Monitor and analyze KPIs (CAC, ROAS, LTV, CTR) to assess campaign performance and allocate budget for maximum ROI.
- Conduct A/B and multivariate testing on landing pages, email flows, and ad creatives to enhance conversion rates.
- Leverage marketing automation tools (e.g., Klaviyo, HubSpot) to nurture leads and improve customer lifecycle engagement.
- Stay ahead of industry trends and emerging platforms, proposing innovative strategies to outpace competitors.
- Prepare weekly/monthly performance reports with actionable insights for stakeholders.
Qualifications
- 5+ years of experience in performance marketing, with a focus on e-commerce or DTC brands.
- Proven track record of scaling paid campaigns with budgets of $50K+/month and achieving ROAS targets.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and other demand-generation platforms.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar tools.
- Experience with CRM and email marketing platforms (e.g., Klaviyo, Mailchimp).
- Data-driven mindset with the ability to interpret complex datasets and derive actionable insights.
- Excellent communication and collaboration skills to align with creative, product, and leadership teams.
- Based in or willing to relocate to Bali, Indonesia (preferably Canggu, Ubud, or surrounding areas).