job description
Join Optum as a Senior Growth & Retention Marketing Manager and lead our mission to drive customer acquisition, engagement, and loyalty through cutting-edge, data-driven strategies. In this pivotal role, you will spearhead CRM initiatives, lifecycle marketing campaigns, and optimization efforts to fuel sustainable business growth. Based in the vibrant locales of Bali, you’ll collaborate with cross-functional teams to craft impactful marketing strategies that resonate with our target audience and elevate brand loyalty.
This is a unique opportunity to leverage your expertise in retention marketing, customer segmentation, and performance analytics to make a tangible impact. If you thrive in dynamic environments and are passionate about transforming data into actionable insights, we want you on our team.
Responsibility
- Develop and execute data-driven growth and retention strategies to enhance customer lifetime value and reduce churn.
- Lead CRM and lifecycle marketing initiatives, including email campaigns, loyalty programs, and personalized customer journeys.
- Analyze customer behavior and market trends to identify opportunities for engagement and revenue growth.
- Collaborate with product, sales, and analytics teams to align marketing efforts with business objectives.
- Optimize marketing automation tools and platforms to streamline campaign execution and performance tracking.
- Design and implement A/B tests to refine messaging, offers, and customer touchpoints.
- Monitor KPIs such as retention rate, customer acquisition cost (CAC), and return on investment (ROI).
- Stay ahead of industry trends and competitive landscape to innovate and adapt strategies accordingly.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- 5+ years of experience in growth marketing, retention marketing, or CRM, with a proven track record of driving measurable results.
- Strong analytical skills with proficiency in tools like Google Analytics, SQL, or CRM platforms (e.g., Salesforce, HubSpot).
- Experience managing marketing automation tools and executing multi-channel campaigns.
- Excellent communication and stakeholder management skills to align cross-functional teams.
- Creative thinker with a data-driven mindset and a passion for customer-centric marketing.
- Ability to thrive in a fast-paced environment and adapt to evolving business needs.
- Experience in the healthcare or technology industry is a bonus.