job description
Join The Curtain Boutique as our Growth Marketing Manager and lead the charge in transforming our digital presence through cutting-edge SEO, SEM, AI Search, and Performance Marketing strategies. In this dynamic role, youâll leverage data-driven insights, automation, and high-impact campaigns to fuel exponential business growth in Baliâs competitive luxury market.
As a key player in our marketing team, youâll have the opportunity to shape our brandâs digital footprint, optimize user acquisition, and drive measurable ROI across multiple channels. Your expertise in AI-powered search optimization and performance marketing will be instrumental in positioning The Curtain Boutique as a leader in the hospitality and lifestyle space.
If youâre a strategic thinker with a passion for innovation and a track record of scaling businesses through digital marketing, weâd love to hear from you. This is a full-time, on-site role based in Bali, offering a competitive salary and the chance to work in one of the worldâs most inspiring locations.
Responsibility
- Develop and execute a comprehensive SEO, SEM, and AI Search strategy to increase organic traffic, improve search rankings, and maximize conversion rates.
- Lead performance marketing campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI, CAC, and LTV optimization.
- Utilize AI-driven tools and automation to enhance keyword research, content optimization, and ad targeting for scalable growth.
- Conduct data analysis and A/B testing to refine marketing strategies, identify trends, and capitalize on high-performing opportunities.
- Collaborate with cross-functional teams (content, design, sales) to align digital marketing efforts with brand messaging and business objectives.
- Monitor and report on KPIs (traffic, engagement, conversions, revenue) using tools like Google Analytics, SEMrush, and Ahrefs.
- Stay ahead of industry trends in AI search, voice search, and emerging digital marketing technologies.
- Manage and optimize local SEO strategies to enhance visibility for Bali-based and international audiences.
Qualifications
- 5+ years of experience in SEO, SEM, and Performance Marketing, with a proven track record of driving growth in e-commerce, hospitality, or luxury brands.
- Deep expertise in Google Ads, Meta Ads, and programmatic advertising, with a strong understanding of bidding strategies and audience segmentation.
- Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, SurferSEO) and AI-powered marketing platforms (Jasper, Frase, or similar).
- Proficiency in Google Analytics 4, Tag Manager, and Looker Studio for data analysis and performance tracking.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and derive actionable insights.
- Experience with marketing automation (HubSpot, Klaviyo, or similar) and CRM systems.
- Excellent communication and leadership skills to manage agencies, freelancers, and internal stakeholders.
- Based in or willing to relocate to Bali, Indonesia (preference for candidates in Canggu, Ubud, or surrounding areas).