job description
Join QSR Brands as a Senior Executive in Marketing Research and play a pivotal role in shaping data-driven strategies that elevate our brand’s market position in Bali’s dynamic business landscape. In this high-impact role, you will dive deep into customer behavior, campaign performance, and emerging market trends to uncover actionable insights that fuel marketing effectiveness and sustainable business growth.
Leveraging advanced analytics and consumer intelligence, you will collaborate with cross-functional teams to translate complex data into clear, strategic recommendations. Your expertise will directly influence decision-making at the highest levels, ensuring our marketing initiatives are targeted, efficient, and results-oriented. Whether optimizing digital campaigns, refining customer segmentation, or forecasting industry shifts, your work will be instrumental in driving competitive advantage.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, this role offers the unique opportunity to blend professional excellence with Bali’s inspiring work-life balance. If you’re a strategic thinker with a passion for data and a knack for storytelling, we invite you to bring your analytical prowess to a global brand committed to innovation and growth.
Responsibility
- Lead comprehensive market research initiatives, including qualitative and quantitative analysis, to identify consumer trends, preferences, and pain points.
- Develop and implement data collection frameworks (surveys, focus groups, competitive analysis) to gather actionable insights.
- Analyze campaign performance metrics (ROI, CTR, engagement rates) and provide data-backed recommendations to optimize marketing spend.
- Create detailed reports and dashboards using tools like Tableau, Power BI, or Google Data Studio to visualize key findings for stakeholders.
- Collaborate with marketing, product, and sales teams to align research insights with business objectives and go-to-market strategies.
- Monitor industry trends and competitive landscapes to anticipate shifts and proactively recommend strategic adjustments.
- Design and execute A/B testing and experimentation to validate hypotheses and refine marketing approaches.
- Present insights to senior leadership in a clear, compelling manner, translating data into actionable business strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field; Master’s degree is a plus.
- 5+ years of experience in marketing research, consumer insights, or business intelligence, preferably in FMCG or retail.
- Proficiency in data analysis tools (SPSS, R, Python, SQL) and visualization platforms (Tableau, Power BI).
- Strong understanding of statistical methods (regression, clustering, hypothesis testing) and market research methodologies.
- Experience with digital analytics tools (Google Analytics, Adobe Analytics, social media insights).
- Excellent storytelling and communication skills, with the ability to simplify complex data for non-technical audiences.
- Proven track record of driving business impact through data-driven recommendations.
- Fluency in English (written and verbal); knowledge of Bahasa Indonesia is advantageous.