job description
Join Bioskin Holdings Pte Ltd, a leading aesthetic clinic brand, as our Digital Marketing Manager in the vibrant and growing market of Bali, Indonesia. This is an exciting opportunity to drive digital growth for a premium aesthetic clinic, leveraging your expertise in Meta ads, social media marketing, lead generation, and patient conversion to elevate our brand presence and revenue.
In this role, you will be at the forefront of our digital strategy, crafting and executing high-impact campaigns that attract, engage, and convert high-value clients. Baliâs booming wellness and aesthetic industry presents a unique opportunity to work in a dynamic environment where innovation and creativity are highly valued. Whether you're based in Canggu, Ubud, Denpasar, or Kuta, youâll collaborate with a talented team to deliver measurable results and shape the future of our digital marketing efforts.
If youâre a data-driven marketer with a passion for aesthetics, wellness, and digital innovation, this role offers the perfect blend of creativity, strategy, and impact. Youâll have the autonomy to experiment with cutting-edge digital tools, optimize ad spend for maximum ROI, and build a strong online community around our brand. Join us and be part of a company that values your expertise and empowers you to make a real difference in the aesthetic industry.
Why join us?
- Impactful Role: Directly influence the growth of a premium aesthetic clinic in a high-demand market.
- Creative Freedom: Lead innovative campaigns and strategies with minimal micromanagement.
- Career Growth: Opportunities for professional development in a fast-growing industry.
- Work-Life Balance: Enjoy the beauty and culture of Bali while advancing your career.
- Competitive Compensation: Attractive salary package with performance-based incentives.
Responsibility
- Develop and execute comprehensive digital marketing strategies to drive lead generation, patient conversions, and brand awareness for our aesthetic clinics in Bali.
- Manage and optimize Meta (Facebook & Instagram) ad campaigns, ensuring high ROI and alignment with business goals.
- Oversee social media channels, including content creation, community management, and engagement strategies to build a loyal online following.
- Collaborate with cross-functional teams to create compelling marketing collateral, including landing pages, email campaigns, and promotional materials.
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other digital marketing platforms to refine strategies and improve results.
- Monitor industry trends and competitor activities to identify opportunities for innovation and competitive advantage.
- Work closely with the sales and customer service teams to ensure seamless patient experiences from lead capture to conversion.
- Prepare regular reports on digital marketing performance, presenting insights and recommendations to senior management.
Qualifications
- Proven experience as a Digital Marketing Manager or similar role, preferably in the aesthetic, wellness, or healthcare industry.
- Strong expertise in Meta ads (Facebook & Instagram), including campaign setup, audience targeting, A/B testing, and performance optimization.
- Hands-on experience with Google Ads, SEO, and content marketing to drive organic and paid traffic.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
- Excellent written and verbal communication skills in English, with the ability to create engaging and persuasive content.
- Strong analytical skills with a data-driven approach to decision-making and campaign optimization.
- Experience with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot) is a plus.
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Passion for aesthetics, wellness, and digital innovation is highly desirable.